2012 Pathfinder Award Winner

Dr. Bruce K. Berger

Reese Phifer Professor of Advertising & Public Relations in the College of Communication and Information Sciences, University of Alabama

bruceberger_55198_55200Bruce K. Berger, Ph.D., winner of the 2012 Pathfinder Award, is Reese Phifer Professor of Advertising & Public Relations in the College of Communication and Information Sciences at the University of Alabama (UA). Previously he was chair of the department and director of the MA Program. He teaches public relations management and campaign courses at the undergraduate level, and seminars in persuasion, communication management and international public relations at the graduate level.

Berger earned his Ph.D. in Communication in 1999 at the University of Kentucky. He has received many teaching awards, including the national Educator of the Year Award (2006) from the Public Relations Society of America and the Outstanding Commitment to Teaching Award (2010) from UA’s National Alumni Association. He also was named Outstanding Student Advisor at UA (2010) for his work with Literacy is the Edge, a student advocacy group.

View Dr. Berger’s Pathfinder presentation at the 2012 IPR Trustees Research Symposium.

Researching Power, Influence and Effective Employee Communication
Dr. Bruce Berger, University of Alabama

Dr. Bruce Berger from The University of Alabama describes his research on power, influence and effective employee communication and how they affect the industry of public relations.

The Organizational Communication Research Center
Dr. Bruce Berger, University of Alabama

Dr. Bruce Berger from The University of Alabama demonstrates how The Organizational Communication Research Center provides practitioners with articles on best practices and measure in employee communication. To learn more visit the center here: http://www.instituteforpr.org/orgcomm/

Leaders, Supervisors and Culture
Dr. Bruce Berger, University of Alabama

Dr. Bruce Berger from The University of Alabama describes how leaders, supervisors and culture affect employee communication during his presentation on The Organizational Communication Research Center.

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