2009 Pathfinder Award Winner
Stephen A. Greyser
The 2009 Pathfinder Award winner, Stephen A. Greyser is the Richard P. Chapman Professor of Business Administration Emeritus at Harvard Business School, where he specializes in brand marketing, advertising, corporate communication, sports management, and nonprofit management. A graduate of Harvard College, he received his MBA and DBA degrees from Harvard University where he was the Chirurg Advertising Fellow. Dr. Greyser has held an international reputation in marketing and communication research and teaching for more than half a century. His longtime association with the Harvard Business Reviewincluded five years as an editor and research director, and subsequently as Editorial Board Secretary and as Board Chairman.
Professor Greyser is known to many as the “Father of Modern Sports Marketing.” Outside the classroom he has provided marketing and public relations counsel to the NCAA, the NBA, the NHL, the NFL, the Olympic movement, Major League Baseball and more, including his beloved Red Sox.
Professor Greyser conceived and developed the Harvard Business School course in Corporate Communications, which in turn has led to more than 40 new case studies and articles on business-media relations, crisis/issues management, corporate identity and images, investor relations, changing roles for public relations/public affairs, sponsorship, and corporate reputation. Professor Greyser also has supported the Case Study Competition in Corporate Communications conducted in an alliance between the Institute for Public Relations and the Arthur W. Page Society
To his students at Harvard Business School and specifically in his book, Revealing the Corporation, co-authored with John Balmer, Stephen Greyser logically and passionately believes that managing and communicating about corporate brands, building corporate identity, and protecting corporate reputation are vital issues for the boardrooms of entities global and local, large and small, corporate and non-profit.