2008 Ketchum Excellence in PR Research Award Winner

Vidya Sawhny

Michigan State University

This research aims to create a universally-acceptable sustainability framework to measure corporate performance, which can adapted by any organization irrespective of size and/or country-of-origin. Select corporate social responsibility measurement indexes of The Global Reporting Initiative (GRI) are analyzed in comparison to the frameworks of the Japanese and Australian Environmental Reporting Guidelines, on the basis of the ‘Triple Bottom-line Approach’ of Economic, Environmental and Social Initiatives.