Ketchum Excellence in PR Research Award
Ketchum Excellence in Public Relations Research Award
Applications are due February 28, 2013.
To promote, foster and assist in the development of new research methods in public relations, focusing specific attention on measuring public relations effectiveness. The resulting research paper will be published on the Institute website.
Ketchum in cooperation with the Institute for Public Relations.
- $7,500 ten-week public relations research internship with Ketchum in New York City during the summer of 2013.
- Intern will report to Mary Elizabeth Germaine, Senior Vice President.
- The successful candidate will work an average of a 40-hour workweek with Ketchum Global Research & Analytics on a variety of assignments.
- These assignments will be for current or prospective Ketchum Research clients, and will be structured to provide a broad array of experience for the intern.
- At the end of this experience, the Fellow will produce a research paper intended for practitioners, although others relevant to the furtherance of PR measurement and evaluation at Ketchum will be considered. IPR recommends the following topics:
- What drives choice and changes behavior?
- Organizational communication.
- A broader context for social networking and what it means.
- Restoring reputation in an environment of extremely low trust.
- Models to predict the probability of public relationship outcomes.
- The Fellow will receive a $2,500 stipend for the research paper after it has been accepted for publication by IPR.
Who May Apply
Graduate students majoring in public relations, communications, business, or research who have completed at least one year of study towards a Masters or Ph.D. degree and one research methodology course. Fluency in English is required.
Required Application Materials
- Application Form
- Statement of Interest explaining why you feel you should be considered for the Ketchum Excellence in PR Research Award.
- Research Prospectus that outlines the type of research project you contemplate designing and carrying out, should you be awarded the grant.
- An Endorsement/Sponsorship Statement from the professor who would serve as your faculty advisor in connection with the grant. This should be emailed directly to Jenn Moyer by the professor.
- A resume of public relations-related work/research experience and/or other pertinent experience.
Address for Submissions: Email to Jenn Moyer
Will be done by a panel of distinguished public relations researchers, educators and practitioners. The top two candidates will be interviewed by Ketchum, preferably in person. Ketchum is seeking someone who exhibits exceptional intellect in the field of PR research and measurement, yet who can also serve as a valued member of the staff in the NY office during the 10-week internship. Complete fluency in written and spoken English is critical for the successful candidate.
David Rockland, Ketchum (left) present Rajul Jain, University of Florida (center) with the 2011 Ketchum Excellence In Public Relations Research Award at the Institute’s Distinguished Lecture & Awards Dinner. Also pictured,Liney Arnorsdottir, Ketchum and Mike Fernandez, Co- Chair, Institute for Public Relations