2011 Jack Felton Golden Ruler Award Winner

The Toyota Recall Crisis: Media Impact on Toyota's Corporate Brand Reputation

InfoTrend, Inc.

2011 Jack Felton Golden Ruler Award Winners

For Excellence in Public Relations Research, Measurement and Evaluation

The Institute for Public Relations (IPR) Commission on Public Relations Measurement and Evaluation has awarded InfoTrend, Inc. (www.infotrend.com), the 2011 Jack Felton Golden Ruler Award.  InfoTrend’s case study, “The Toyota recall crisis: Media impact on Toyota’s corporate brand reputation,” exemplified excellence in public relations research, measurement and evaluation.

A Silver Merit certificate was awarded to Determinus and their client, Strategies to Overcome and Prevent (STOP) Obesity Alliance, for their case, “METRIC Model: Measuring Engagement and TRacking Influencer Communications”.

Golden Ruler Award

“The Toyota recall crisis: Media impact on Toyota\'s corporate brand reputation,” by InfoTrend, Inc.

Golden Ruler Award presentation – “The Toyota recall crisis: Predicting corporate reputation from the media,” by InfoTrend, Inc.
Golden Ruler Award presentation – Video

Silver Merit Award

“METRIC Model: Measuring Engagement and TRacking Influencer Communications,” by Determinus (a Chandler Chicco Company) and Strategies to Overcome and Prevent (STOP) Obesity Alliance