- Research
- Research Topics
- Advertising and PR
- Change Theory
- Corporate Social Responsibility
- Crisis Management
- Diversity and Public Relations
- Employee Communications
- Ethics and PR
- Global PR
- History
- Interdisciplinary
- Investor Relations
- Issues Management
- Measurement and Evaluation
- Media Relations
- New Technology and PR
- PR and Management
- Public Affairs
- Reference Shelf
- Relationships
- Reputation and Trust
- Research Methods
- Research Commissions
- Share
- Research Topics
- Research Awards
- Events
- News
- Contribute
- About Us
- Contact Us
- Site Map
2006 Jack Felton Golden Ruler Award Winner
PRoof: Porter Novelli Key Message Assessment & Optimization
Watson Pharma, Inc. and Porter Novelli
Sponsored in part by Holmes Report and PR News
We welcome you to review this winning entry as an excellent example of effective use of professional measurement techniques in public relations. Click on the links below to download the entry and the related presentation in PDF format.
More Ways to Follow Us