Judging Criteria

Jack Felton Golden Ruler Award – Judging Criteria

Research methods

  • Has clear and well-defined research objectives
  • Meets highest standards of research method
  • Uses rigorous research design
  • Shows innovation in research design
  • Establishes reliability of research results
  • Provides detailed supporting documentation

Contribution to the practice of public relations

  • Contributes to the body of knowledge of the profession
  • Advances the profession of public relations
  • Demonstrates effectiveness of public relations activities
  • Has application to a broad range of public relations activities
  • Provides a valuable case history which is publishable
  • Encourages the increased use of measurement and evaluation

Quality and substance of findings

  • Links public relations outputs to outcomes
  • Demonstrates impact of the program on the target audience
  • Demonstrates impact on business outcomes
  • Aids in the development of better communications programs
  • Proves to be cost effective