Jack Felton Golden Ruler Award

For Excellence in Public Relations Measurement and Evaluation

Entry Deadline – August 24, 2013, Noon EST

All entry materials must be submitted electronically to Jenn Moyer, jmoyer@jou.ufl.edu

Online Application
Judging Criteria
Simple Rules

“The Felton Golden Ruler Award sets the standards for how to measure public relations. Receiving the award has been one of the highlights of my career.” – Dr. David Michaelson

The Jack Felton Golden Ruler Award recognizes excellence in public relations research, measurement and evaluation. The award’s primary objective is to identify superb examples of research used to support public relations practice, and to publish these as case studies on the Institute for Public Relations website. The judges may also make Silver and Merit level awards.

Public relations agencies, corporations and institutions, associations, research providers and academics are all encouraged to enter this special competition. The winning research program will be announced at an Institute for Public Relations research event in November.  The recipient will also be invited to present their work to the IPR Measurement Commission. In addition, the Institute publishes winning entries as case studies on its website (www.instituteforpr.org) so that professionals, educators and students can learn from the best work in research, measurement and evaluation.

The awards program was created by the Commission on Public Relations Measurement & Evaluation, a unique body combining expertise in the field of measurement and pro bono service to the profession. Jack Felton, for whom the award is named, served as President and CEO of the Institute and was instrumental in founding the Commission. The Golden Ruler is the only awards program sanctioned and judged by leaders in public relations research, measurement and evaluation from corporations, nonprofits, PR agencies, academic and research organizations.

Read the 2012 case winning study, Changing Behavior through PR: Earned Media Boosts Campaign Performance during Medicare Open Enrollment


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