Jack Felton Golden Ruler Award

For Excellence in Public Relations Measurement and Evaluation

Entry Deadline Extended! August 4, 2011, Noon EST

All entry materials must be submitted electronically to Jenn Moyer, jmoyer@jou.ufl.edu

Online Application
Judging Criteria
Simple Rules

“The Felton Golden Ruler Award sets the standards for how to measure public relations. Receiving the award has been one of the highlights of my career.” – Dr. David Michaelson

The Jack Felton Golden Ruler Award recognizes excellence in public relations research, measurement and evaluation. The award’s primary objective is to identify superb examples of research used to support public relations practice, and to publish these as case studies on the Institute for Public Relations website. The judges may also make Silver and Merit level awards.

Public relations agencies, corporations and institutions, associations, research providers and academics are all encouraged to enter this special competition. Winners will be honored at an award ceremony at the North American Summit on Public Relations Measurement, September 18-20, 2011 in Philadelphia , PA. In addition, the Institute publishes winning entries as case studies on its website (www.instituteforpr.org) so that professionals, educators and students can learn from the best work in research, measurement and evaluation.

The awards program was created by the Commission on Public Relations Measurement & Evaluation, a unique body combining expertise in the field of measurement and pro bono service to the profession. Jack Felton, for whom the award is named, served as President and CEO of the Institute and was instrumental in founding the Commission. The Golden Ruler is the only awards program sanctioned and judged by leaders in public relations research, measurement and evaluation from corporations, nonprofits, PR agencies, academic and research organizations.

To download more information, click here.

From Left: Patricia Bayerlein, Chair of the IPR Judging Panel and Director of Research, Gagen MacDonald; Dr. David Geddes, InfoTrend, Inc. and Pauline Draper-Watts, PRIME Research.