Accepted Papers

The following papers submitted for the Institute Special Award for best new research on the personal influence model of public relations were also accepted for presentation at the 2008 EUPRERA World Congress.

Personalized Institutional PR Model in the Context of the Information and Dissemination Campaign on Energy Efficiency in Serbia
By Selena Pješivac

The Roles of Philosophy of Public Relations in Institionalizing Public Relations and Corporate Communication
By Sunday Odedele

Personal Relationship Strategies and Outcomes in a Case Study of a Multi-Tiered Membership Organization
By Tiffany Derville Gallicano

Internal Communication, Information Satisfaction and Sense of Community: The Effect of Personal Influence
By Candace White, Ph. D., Antoaneta Vanc and Gina Stafford

Personal Influence Model of Public Relations: A Case Study in Indonesia’s Mining Industry
By Gregoria A. Yudarwati

Beyond the Traditional PR Competencies – Personalised Networks of Influence as Strategic Resources for Successful PR Activities
By Chiara Valentini

The Public Role Model in Public Relations: An Integrated Approach to Understanding Personal Influence in the Public Arena
By Maureen Schriner

Corporate Communication in Corporate Governance: Why Should it be Managed Strategically? The Spanish Case
By Elena Gutierrez-Garcia

Harmony: A Tool in Effective Communication
By Consuelo Casula