2001 Alexander Hamilton Medal Winner
Jackson Jackson & Wagner (Awarded posthumously)
Jackson founded Jackson Jackson & Wagner, a behavioral public relations and management consulting firm in 1956. He became one of the most widely known and respected practitioners in the field of public relations and was often referred to as “the public relations counselor’s counsel.” Peers will always remember Jackson for his passion to advancing the profession and the on-going education of practitioners and students.
He founded Jackson Jackson & Wagner’s research subsidiary, Dudley Research in 1982. Its philosophy is based on the premise that true public relations research — beyond statistical calisthenics — is rooted in what motivates a person to act. Jackson felt few firms were doing this essentially behaviorally-based, qualitative research.
Jackson served as editor for pr reporter for over three decades. pr reporter is one of the foremost international public relations newsletters in the field of public relations featuring cutting-edge theories and hands-on advice.
Jackson was elected in 1980 to serve as President of the now 20,000 plus membership, Public Relations Society of America (PRSA) and was active on many boards and organizations throughout the United States. In New Hampshire these included; The Society for the Protection of New Hampshire Forests; Giving NH Task Force; Statewide Program of Action to Conserve our Environment; The Environmental Coalition; Rockingham County Cooperative Extension Service; one of 16 charter members of PRSA’s local Yankee Chapter.
Throughout his career, Jackson received numerous awards and honors distinguishing his career. These include; PRSA’s Gold Anvil, the highest honor awarded to a public relations counsel; Arthur W. Page Award; Inducted into the Defense Information School Hall of Fame, 1999; 1978 Lincoln Award for “Outstanding Contributions to the New England Community”; PRSA Educators Academy David Ferguson Award, for significant contribution for public relations education; National School Public Relations Association President’s Award.