About Institute for Public Relations Research

Public relations research can serve to define not only what we know, but also what we don’t. The Institute for Public Relations supports PR research, and makes this knowledge widely available to practitioners, educators, researchers and the clients they serve.

The Institute’s public relations research program is guided by the Institute for Public Relations Research Fellows, the Board of Trustees, by various Institute Commissions and by colleagues in the academic and professional communities. All of our published PR research is available free through this website.

IPR Research Program

The Institute for Public Relations pursues an aggressive agenda of research studies and peer-reviewed white papers that demonstrate the value of public relations. IPR focuses on research that matters, delivering knowledge that ultimately helps business management to achieve their goals through more effective public relations. IPR has sponsored or published more than 500 studies and papers since its founding, such as the recently published paper, Using Public Relations to Drive Business Results.

Research published by IPR is read by a diverse global audience of public relations practitioners, academics, students, and colleagues working in client companies.

IPR funds high-quality research on topics relevant to current practice and in public relations education. Research results of IPR-supported studies are published on this website. Also, results appear as IPR white papers and/or as conference presentations, and subsequently as articles in journals, scholarly publications and books.

In addition to results from sponsored research, IPR solicits and reviews high-quality submissions from academics, graduate students and practitioners whether or not the original research was supported by IPR. If accepted for review, submissions of research results, white papers, case studies and similar research-based work is considered by IPR Research Fellows, by members of the IPR Commission on Public Relations Measurement and Evaluation or by ad hoc committees of scholars and practitioners who may recommend the materials be published by IPR.

Please send questions or submissions to the Institute for Public Relations at info@instituteforpr.org.