Institute for Public Relations Research

Public relations research can serve to define not only what we know, but also what we don’t. The Institute for Public Relations supports PR research, and makes this knowledge widely available to practitioners, educators, researchers and the clients they serve.

The Institute’s public relations research program is guided by the Institute for Public Relations Research Fellows, the Board of Trustees, by various Institute Commissions and by colleagues in the academic and professional communities. All of our published PR research is available free through this website.

Barcelona Declaration of Measurement Principles

The Barcelona Declaration of Measurement Principles addresses the need for clear standards and common approaches to measuring and evaluating public relations results. The principles were adopted by delegates attending at the 2nd European Summit on Measurement, organized by AMEC and the Institute for Public Relations.

InfoTrend Wins Best in Measurement Award

The Institute for Public Relations (IPR) Commission on Public Relations Measurement and Evaluation has awarded InfoTrend, Inc. (www.infotrend.com), the 2011 Jack Felton Golden Ruler Award. InfoTrend’s case study, “The Toyota recall crisis: A predictive mathematical model of media impact on corporate reputation,” exemplified excellence in public relations research, measurement and evaluation.

Institute for Public Relations