Institute for Public Relations Research

Public relations research can serve to define not only what we know, but also what we don’t. The Institute for Public Relations supports PR research, and makes this knowledge widely available to practitioners, educators, researchers and the clients they serve.

The Institute’s public relations research program is guided by the Institute for Public Relations Research Fellows, the Board of Trustees, by various Institute Commissions and by colleagues in the academic and professional communities. All of our published PR research is available free through this website.

The Number of PR Grad Programs Increasing – but Inconsistent Curricula Create Confusion

While the number of public relations graduate programs in the United States nearly tripled since 2000, inconsistent curricula and degree requirements may be lowering the perception of the value of this education and is creating confusion for students, educators and employers.

Institute for Public Relations