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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Institute for Public Relations Research

Public relations research can serve to define not only what we know, but also what we don't. The Institute for Public Relations supports PR research, and makes this knowledge widely available to practitioners, educators, researchers and the clients they serve.

The Institute's public relations research program is guided by a Research Committee that seeks to broadly represent the profession, and by various commissions and advisory panels. All of our published PR research is available free through this website.