Editorial Advisory Board
Donald K. Wright
Institute for Public Relations
View from the Upper Echelon: Examining Dominant Coalition Members’ Values and Perceptions and the Impact of Formal Environmental ScanningChris Wilson, Assistant Professor at the School of Communications at Brigham Young University | firstname.lastname@example.org Download Full Paper (PDF): View from the Upper Echelon: Examining Dominant Coalition Members' Values and Perceptions and the Impact of Formal Environmental Scanning Executive Summary Organizations today face the challenge of pursuing their missions and achieving their goals while maintaining mutually beneficial relationships (Hon & J. E. Grunig, 1999) with a variety of stakeholder groups that demand transparency (Rawlins, 2008), expect authenticity (Arthur ... more
Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public RelationsDean E. Mundy, Ph.D., Assistant Professor at the School of Journalism and Communication at the University of Oregon | email@example.com Download Full Paper (PDF): Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations Partner: Executive Summary This paper reviews diversity-focused research in public relations to identify the key findings, trends, remaining gaps, and best practices regarding how public relations theory and practice can better reflect a diversity focus. To that end, the analysis ... more
Who is Leading Whom in the General Motors Recall: Understanding Media Impacts on Public Relations Efforts, Public Awareness, and Financial MarketsYang Cheng, Doctoral Student at the University of Missouri-Columbia’s School of Journalism Download Full Paper (PDF): Who is Leading Whom in the General Motors Recall: Understanding Media Impacts on Public Relations Efforts, Public Awareness, and Financial Markets Executive Summary This study investigated the antecedents, process, and consequences of news coverage in the 2014 General Motors (GM) recall. To assess causality, a Vector-Auto Regression (VAR) model was applied to examine relationships among GM press releases, media coverage on GM ... more
You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and EffectivenessTerence (Terry) Flynn, Ph.D., assistant professor at McMaster University | firstname.lastname@example.org Download Full Paper (PDF): You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness Executive Summary As stated by Rabinovich, Morton and Birney (2012), communication is more than merely transferring information; it involves understanding each others’ positions, knowledge and motives. In order to better understand communication, and more specifically persuasion—which uses communication to achieve an intended attitude or behaviour change—this study ... more
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About the Research Journal
The RJ-IPR is the Institute’s free, open-access, peer-reviewed scholarly journal designed to bridge the research gap between the academy and the practice.
Aim & Scope
The goal of the Research Journal of the Institute for Public Relations is to rapidly share results of important research findings that explore the science beneath the art of public relations™ and are applicable to public relations practice.
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