Research Journal

of The Institute for Public Relations

Volume 3, Issue 1, August 2016

Call for Papers

Editorial Advisory Board

Editor
Donald K. Wright
Boston University

Associate Editor
Sarab Kochhar
Institute for Public Relations

View Complete Editorial Advisory Board

Current Issue

  • Chris Wilson, Assistant Professor at the School of Communications at Brigham Young University | chriswilson@byu.edu Download Full Paper (PDF): View from the Upper Echelon: Examining Dominant Coalition Members' Values and Perceptions and the Impact of Formal Environmental Scanning Executive Summary Organizations today face the challenge of pursuing their missions and achieving their goals while maintaining mutually beneficial relationships (Hon & J. E. Grunig, 1999) with a variety of stakeholder groups that demand transparency (Rawlins, 2008), expect authenticity (Arthur ... more
  • Dean E. Mundy, Ph.D., Assistant Professor at the School of Journalism and Communication at the University of Oregon | dmundy@uoregon.edu Download Full Paper (PDF): Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations Partner: Executive Summary This paper reviews diversity-focused research in public relations to identify the key findings, trends, remaining gaps, and best practices regarding how public relations theory and practice can better reflect a diversity focus. To that end, the analysis ... more
  • Yang Cheng, Doctoral Student at the University of Missouri-Columbia’s School of Journalism Download Full Paper (PDF): Who is Leading Whom in the General Motors Recall: Understanding Media Impacts on Public Relations Efforts, Public Awareness, and Financial Markets Executive Summary This study investigated the antecedents, process, and consequences of news coverage in the 2014 General Motors (GM) recall. To assess causality, a Vector-Auto Regression (VAR) model was applied to examine relationships among GM press releases, media coverage on GM ... more
  • Dr. Terry Flynn
    Terence (Terry) Flynn, Ph.D., assistant professor at McMaster University | tflynn@mcmaster.ca Download Full Paper (PDF): You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness Executive Summary As stated by Rabinovich, Morton and Birney (2012), communication is more than merely transferring information; it involves understanding each others’ positions, knowledge and motives. In order to better understand communication, and more specifically persuasion—which uses communication to achieve an intended attitude or behaviour change—this study ... more
  • Marlene S. Neill, Ph.D., APR, assistant professor in the Department of Journalism, Public Relations & New Media at Baylor University | Marlene_Neill@baylor.edu Download Full Paper (PDF): The Influence of Employer Branding in Internal Communication Executive Summary Background Promoting a company or organization’s core values is being hailed as a competitive advantage as part of a movement in the marketing and human resources fields called employer branding (Ambler & Barrow, 1996; Foster, Punjaisri & Cheng, 2010; Lloyd, 2002; Moroko & ... more
  • Cayce Myers
    Cayce Myers, Ph.D., J.D., LL.M., Legal Research Editor for Institute for Public Relations, Assistant Professor in the Department of Communication at Virginia Tech | mcmyers@vt.edu Download Full Paper (PDF): Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice Executive Summary Trademark law directly affects the level of control a public relations practitioner can have over a client’s image. Although U.S. trademark law has retained its core tenets since 1946 (the year the Lanham Trademark ... more

About the Research Journal

The RJ-IPR is the Institute’s free, open-access, peer-reviewed scholarly journal designed to bridge the research gap between the academy and the practice.

Aim & Scope

The goal of the Research Journal of the Institute for Public Relations is to rapidly share results of important research findings that explore the science beneath the art of public relations™ and are applicable to public relations practice.

Want to contribute? Learn how and read more.