Editorial Advisory Board
Donald K. Wright
Institute for Public Relations
You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and EffectivenessTerence (Terry) Flynn, Ph.D., assistant professor at McMaster University | email@example.com Download Full Paper (PDF): You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness Executive Summary As stated by Rabinovich, Morton and Birney (2012), communication is more than merely transferring information; it involves understanding each others’ positions, knowledge and motives. In order to better understand communication, and more specifically persuasion—which uses communication to achieve an intended attitude or behaviour change—this study ... more
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Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social Responsibility Communication: A Test of Source, Formats and Sentiment Effects in Social MediaDownload (PDF): Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social Responsibility Communication: A Test of Source, Formats and Sentiment Effects in Social Media Kristie Byrum, Ph.D, APR, Fellow PRSA Assistant Professor Mass Communications Bloomsburg University of Pennsylvania Abstract The role of the public relations professional and the effectiveness of the emerging consumer communicator are explored in this study as various sources and formats are evaluated for effectiveness in supporting the corporate reputation and purchase intention in a corporate social ... more
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About the Research Journal
The RJ-IPR is the Institute’s free, open-access, peer-reviewed scholarly journal designed to bridge the research gap between the academy and the practice.
Aim & Scope
The goal of the Research Journal of the Institute for Public Relations is to rapidly share results of important research findings that explore the science beneath the art of public relations™ and are applicable to public relations practice.
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