Research Journal

of The Institute for Public Relations

Volume 4, Issue 1, February 2017

Call for Papers

Editorial Advisory Board

Donald K. Wright
Boston University

Associate Editor
Sarab Kochhar
Institute for Public Relations

View Complete Editorial Advisory Board

Current Issue

  • Terence (Terry) Flynn, Ph.D., assistant professor at McMaster University | Download Full Paper (PDF): You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness Executive Summary As stated by Rabinovich, Morton and Birney (2012), communication is more than merely transferring information; it involves understanding each others’ positions, knowledge and motives. In order to better understand communication, and more specifically persuasion—which uses communication to achieve an intended attitude or behaviour change—this study ... more
  • Download (PDF): Finding Hope in Media Hype: The Challenges of Crisis Communications During Disease Outbreaks Shelley Aylesworth-Spink, Ph.D. Principal Lecturer in Public Relations and Advertising Westminster School of Media, Arts and Design University of Westminster Abstract Raging influenza, an unthinkable return of measles and the plague, and the scourge of Ebola–such deadly and miserable diseases and viruses shape real and imagined threats all around us. Nowhere does our imagination run wilder, nor does the world appear more on edge, than through ... more
  • Download (PDF): How the Most Powerful Celebrities Decide to Use Either Snapchat or Instagram Young Joon Lim, Ph.D. Assistant Professor Department of Communication The University of Texas Rio Grande Valley Abstract This article explores the use of Snapchat or Instagram for 100 most powerful celebrities of 2016 with the usage of multinomial logistic regression (MLR). As Snapchat and Instagram, identified as rapidly rising social networking apps, gain overnight popularity from businesses and marketers, celebrities seeking efficient tactics of public relations also ... more
  • Download (PDF): Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social Responsibility Communication: A Test of Source, Formats and Sentiment Effects in Social Media Kristie Byrum, Ph.D, APR, Fellow PRSA Assistant Professor Mass Communications Bloomsburg University of Pennsylvania Abstract The role of the public relations professional and the effectiveness of the emerging consumer communicator are explored in this study as various sources and formats are evaluated for effectiveness in supporting the corporate reputation and purchase intention in a corporate social ... more
  • Download Full Paper (PDF): How Twitter Challenged McDonald’s Japan’s 40-year Honeymoon with its Customers Paul Sinclair Faculty of Business University of Regina Regina, Canada Mark Pluymaekers Research Centre for International Relationship Management Zuyd University of Applied Sciences Svenja Widdershoven Research Centre for International Relationship Management Zuyd University of Applied Sciences Haithem Zourrig College of Business Administration Kent State University Please direct all correspondence to: Paul Sinclair Faculty of Business, University of Regina 3737 Wascana Parkway, Regina SK CANADA Abstract McDonald’s Japan experienced a violent customer backlash when it abruptly removed its counter menus in 2012. ... more

About the Research Journal

The RJ-IPR is the Institute’s free, open-access, peer-reviewed scholarly journal designed to bridge the research gap between the academy and the practice.

Aim & Scope

The goal of the Research Journal of the Institute for Public Relations is to rapidly share results of important research findings that explore the science beneath the art of public relations™ and are applicable to public relations practice.

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