GAINESVILLE, FL – The 2011 Jack Felton Golden Ruler Award is now open for entry. The award with its singular focus on excellence recognizes superb examples of public relations research, measurement and evaluation.
Sponsored by the Institute for Public Relations Commission on Measurement & Evaluation, the Jack Felton Golden Ruler Award’s primary objective is to identify – the “best of the best” research used to support public relations practice and to contribute to the body of knowledge of the profession. Entries are sought from the four pillars of public relations measurement – Client, Counseling, Research Provider, and Academic—to exemplify the creative thinking and technical rigor behind the science of public relations.
Corporations, public relations agencies, and institutions are all encouraged to apply. The winning research program will be honored at a special luncheon at the North American Summit on Public Relations Measurement in Philadelphia on September 19. Judges may also award Silver and Merit level awards.
Submissions for this annual competition will now be accepted through August 1, 2011. Winning entries will be published as case studies on the Institute for Public Relations web site.
The award is named after Jack Felton, former IPR president and CEO, who was instrumental in creating the Commission on Measurement & Evaluation. The Commission exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.
For more information and a list of rules, please visit http://www.instituteforpr.org/research/awards/golden-ruler/
Jenn Moyer, Foundation Operations Manager
Institute for Public Relations