GAINESVILLE, FL – The 2012 Jack Felton Golden Ruler Award is now open for entry. The award recognizes superb examples of public relations research, measurement and evaluation.
Sponsored by the Institute for Public Relations Commission on Measurement & Evaluation, the Jack Felton Golden Ruler Award’s primary objective is to identify research excellence in the field of public relations practice and to contribute to the body of knowledge of the profession.
Corporations, public relations agencies, and institutions are all encouraged to apply. In addition to the Golden Ruler, judges may also award Silver and Merit level awards.
The winning research program will be announced at an Institute for Public Relations research event in November. The recipient will also be invited to present their work to the IPR Measurement Commission.
Submissions for this annual competition will now be accepted through August 24, 2012. Winning entries will be published as case studies on the Institute for Public Relations web site.
The award is named after Jack Felton, former IPR president and CEO, who was instrumental in creating the Commission on Measurement & Evaluation. The Commission exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.
For more information and a list of rules, please visit http://www.instituteforpr.org/research/awards/golden-ruler/
Jenn Moyer, Foundation Operations Manager
Institute for Public Relations