Trent Seltzer Wins Excellence in Public Relations Research Award
From Ketchum and Institute for Public Relations
Seltzer's winning research study will examine the importance of relationships in public relations effectiveness. His study will involve an assessment of relationships between organizations and their key publics to demonstrate return on investment.
David Rockland, Global Director of Research for the agency, said Ketchum sponsors the award each year to "promote, foster and assist in the development of new research in public relations."
Seltzer received his Master of Arts degree in communication from the University of Central Florida in Orlando. Seltzer has experience in teaching, political campaigns and research in the communications field.
"We believe Seltzer's experience in practice and study will make a significant contribution to the field of public relationships and communications," said Frank Ovaitt, president and CEO of the Institute.
Seltzer's faculty advisor is Dr. Michael A. Mitrook, assistant professor, public relations, College of Journalism and Communications, University of Florida.
All proposed research projects were judged for practical as well as theoretical value. The competition's entries were judged by a panel of distinguished public relations researchers, educators and practitioners.
The Institute is an independent foundation dedicated to the science beneath the art of public relations. It exists to build and document the intellectual foundations of public relations, and to mainstream this knowledge by making it available and useful to practitioners, educators, researchers and the clients they serve. The Institute's work is funded through contributions, and all publications and research studies are provided free on its website, www.instituteforpr.org.
