BERLIN [October 22, 2008] - The German Public Relations Association (DPRG) was named today as Official Conference Partner of the European Summit on Measurement, June 10-12, 2009 in Berlin.

DPRG joins the Institute for Public Relations and the International Association for Measurement and Evaluation of Communication (AMEC) in staging the event. It is aimed at communications professionals from corporate communications, public relations, market research and evaluation agencies.

Barry Leggetter, Executive Director of AMEC, said: "We expect to see delegates from all parts of the world. The reputation of the DPRG in advancing the understanding and measurement of communications will help ensure strong representation from the important German market."

Ulrich Nies, President of DPRG, said: "Demonstrating the value of communication is a major challenge for professionals all over Europe. International corporations and researchers based in Germany have worked in this field for many years and brought together their knowledge within the framework of the DPRG. We are looking forward to share this experience with colleagues, and to learn from best practices from all over the world."

On behalf of the DPRG, Professor Dr. Ansgar Zerfass from the University of Leipzig will join the international advisory group planning the event.