Registration to attend the 2nd European Summit on Measurement in Barcelona, Spain from June 16-18, 2010 is open to participants on the event website at http://www.ameceuropeansummit.org.

The Summit is the largest event of its kind for the public relations and communications profession in Europe. The event is presented by AMEC, the International Association for Measurement and Evaluation, and the Institute for Public Relations (IPR).

The three-day conference is designed for communications and public relations professionals and academics to share latest thinking about measurement and evaluation of their work. AMEC and the Institute are partnering with the Spanish Marketing Association, DIRCOM, and the Acceso Group to present the Summit. The Global Alliance, the International Communications Consultancy Organization (ICCO) and FIBEP (International Association of Press Clipping Agencies) also are supporting the event.

Speakers confirmed for the Summit include: Juan Manuel Cendoya, Global Marketing and Communications Director for Banco Santander; Prabhakar Raghavan, head of Yahoo Labs; Roger Ormisher, Director, Global Communications, Nissan Motor Company; Antoney G. Wilkinson, Staff Director Global Communications, FedEx Corporation; Andre Manning, Vice President and Global Head of External Communications, Royal Philips Electronics, and Mohini Ghai Kramer, Head of Marketing Unit, the International Committee of the Red Cross.

The Summit begins on June 16 with six workshops including these sessions led by international speakers:

• A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
• How to measure ROI, Social Media and Business Outcomes
• Bridging the Gap: what research and PR professionals’ need from each other
• News online – an uneasy birth: The impact of content licensing

One major plenary session will be chaired by David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research. It will involve speakers from ICCO, the Global Alliance, Public Relations Society of America; the Measurement Commission of the Institute for Public Relations; AMEC; Weber Shandwick and New York University. The aim is to create a “Barcelona Accord” of improved metrics that the global public relations industry will support.

In addition to a discounted registration, friends of the Institute for Public Relations can obtain a specially negotiated rate at the Meliá Barcelona Hotel, which can also be booked through the Summit website.

About AMEC
AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and Registration Opens for 2nd European Summit on Measurement communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals.

About the Institute for Public Relations
The Institute for Public Relations is a global, independent non-profit foundation headquartered at the University of Florida. It bridges the academic and professional communities supporting public relations
research and mainstreaming this knowledge into practice. Further information is available at www.instituteforpr.org.