Public Relations Research Standards Welcome Message

Welcome to the Coalition for Public Relations Research Standards development center. The adoption of standards for research and measurement in our field requires broad industry involvement, including customers of research and measurement services. This interactive site is where all of that comes together.

Our vision for the public relations industry is:

Excellence in public relations enabled by excellence in research, measurement and evaluation.

Excellence in research requires widely accepted, professional standards to ensure that measurement and evaluation results are reliable, valid, and consistent. Specifically, our vision looks to the day when:

  • Public relations research professionals understand the value and benefits of standards and best practices in research, measurement and evaluation.
  • Organizations expect in-house departments, external agencies, and research firms to adopt industry standards and best practices as the foundation for research, measurement and evaluation.
  • Public relations research, measurement and evaluation teams within organizations, agencies, and research firms progressively adopt industry standards and best practices as the foundation for research, measurement and evaluation.
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