Previous IPR Research Symposiums

The IPR Research Symposium is our special way of saying thank you to our supporters. In the past, attendees discussed the latest insights around internal communication, listening, social media, and behavioral insights. The event has been held in New York, Hong Kong and London. For the latest Research Symposiums details please visit our current events page.

2016 IPR Research Symposium – NYC

Renewing Our Promise: Public Relations’ Mandate to Champion Diversity for Our Organizations and Our Publics presented by Dean Mundy, Ph.D., University of Oregon, Assistant Professor at the University of Oregon


Download Presentation (PDF): Renewing Our Promise: Public Relations’ Mandate to Champion Diversity for Our Organizations and Our Publics

Millennial Communication Professionals: Enriching Their Bright Promise for our Future presented by Bruce Berger, Ph.D.,Professor Emeritus, University of Alabama, and Juan Meng, Ph.D., Director of UGA ADPR China Program and Associate Professor at the University of Georgia

The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Financial and Retail Industries presented by Marcia DiStaso, Ph.D., Director of IPR Social Media Research Center and Associate Professor at Pennsylvania State University

“What Competencies Does the PR Industry Need in Future? Results of the Global Communications Report” presented by Fred Cook, CEO of Golin and Director of the USC Center for Public Relations and a Professor of Professional Practice in the Annenberg School at the University of Southern California


Download Presentation (PDF): “What Competencies Does the PR Industry Need in Future? Results of the Global Communications Report”

Building an Engaged Workforce: The Impact of Organizational Leadership and Strategic Internal Communication, presented by Rita Men, Ph.D., Chief Research Editor of IPR’s Organizational Communication Research Center and Assistant Professor at the University of Florida


Download Presentation (PDF): Building an Engaged Workforce: The Impact of Organizational Leadership and Strategic Internal Communication

Pathfinder Award Presentation: Hyperglobalization and Hyperdemocratization: Implications for Public Relations, presented by Dejan Verčič, Ph.D., Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia


Download Presentation (PDF): Pathfinder Award Presentation: Hyperglobalization and Hyperdemocratization: Implications for Public Relations

2016 IPR Research Symposium – London

For website

Directions to Boston University in London:
Boston University’s London campus is located at 43 Harrington Gardens in South Kensington (SW7). It’s less than a five-minute walk from the Gloucester Road underground station. Take the Picadilly, District or Circle underground lines to Gloucester Road. Turn right as you exit the station onto Gloucester Road and walk one block (about 100 meters – 110 yards) to the corner of Gloucester Road and Harrington Gardens. Turn right and walk straight ahead for about 300 meters (330 yards). Note that Stanhope Gardens becomes Harrington Gardens at Gloucester Road. Number 43 of Harrington Gardens is on the left.

Dress code is business casual.

Download Program: IPR Research Symposium in London

1:05 p.m. – 1:20 p.m. Welcome and Introductions

1:20 p.m. – 1:45 p.m.
“Organizational Listening: The Missing Link in Two-Way Communication, Dialogue, and Engagement”
Jim Macnamara, Ph.D., University of Technology Sydney

Dr. Macnamara will present and discuss the key findings of his two-year, three country study of how organizations listen – or don’t – noting that listening is an essential corollary of speaking (i.e., dissemination information) in excellence, dialogic, relationships, and engagement theories of PR.

1:45 p.m. – 2:10 p.m.
“Measuring Corporate Reputation Through Opinion Research and Digital Analytics”
Kathleen Sprehe, Director of Reputation Research & Strategy at APCO Insight

How do companies ensure they are communicating effectively to key stakeholders? Using the case study of the company Flex – formerly Flextronics, the presentation will demonstrate the impact of opinion and digital research in the evolution of a brand.

2:10 p.m. – 2:35 p.m.
“From Content to Context: Reshaping Employee Engagement”
Sarab Kochhar, Ph.D., Institute for Public Relations

More than 1,500 employees in five countries are confident they understand the core purpose of their organization and find meaning in their work, but believe organizations have much work to be done in prioritizing and communicating strategy internally. This presentation will offer takeaways and suggested actions to improve Organizational Clarity and drive performance.

2:35 p.m. – 3:00 p.m. Break

3:00 p.m. – 3:25 p.m.
“The Branding and Identity of the Nobel Prize”
Stephen A. Greyser, Ph.D., Harvard Business School

This presentation will explore the communications issues that arise when dealing with the Nobel Prize process. This research project is the first (and so far only) field-based research on the topic. The study has been accomplished with the cooperation of the Nobel Prize network.

3:25 p.m. – 3:50 p.m.
“The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, and the Financial Industry”
Marcia DiStaso, Ph.D., Penn State University

Organizations are increasingly focusing their efforts on content marketing and digital influencer programs, but how influential do consumers say social media and various sources really are on their behavior? This session will examine results of a consumer survey to determine what factors and sources on social media influence purchasing and decision-making in three industries: healthcare, travel and financial.

3:50 p.m. – 4:05 p.m.  Break

4:05 p.m.- 4:30 p.m.
“Irreversible: The Public Relations Big Data Revolution”
Mark Weiner, PRIME Research

The concept of and applications for Big Data are transforming business and the public relations profession. In this session, PRIME Research CEO and IPR Trustee Mark Weiner defines Big Data as it relates to public relations, describes data integration for public relations, and draws from three case studies from Southwest Airlines, MasterCard, and Cisco Systems.

4:30 p.m. – 4:55 p.m.
“Behavioral Insights: Foundation for Public Relations Practice”
Jon White, Ph.D., Henley Business School

Growing interest in the application of insights from applied psychology has special relevance to public relations’ itself, “an applied social science that influences behavior and policy,” said Harold Burson. This presentation will explore how behavioral insights research is vital to the public relations practice.

5 p.m. to 6:30 p.m. Cocktail Reception

Speaker Bios:

marcia_sqMarcia W. DiStaso, Ph.D., is the Director of the Social Media Research Center and an Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University. She is a Senior Research Fellow of the Arthur W. Page Center, Chair of the PRSA Financial Communications Section, and Co-Chair of the PRSA National Research Committee. Her research focuses on exploring and informing the practice of social media, financial communication and investor relations. She serves on the Editorial Review Board of Public Relations Journal and is a member of the Research Advisory Committee of the International Public Relations Research Conference.

Ent6467Stephen A. Greyser, Ph.D., is the Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A graduate of Harvard College and Harvard Business School, he has been active in research and teaching at HBS since 1958. He was also an editor at the Harvard Business Review and later its Editorial Board Secretary and Board Chairman. He is responsible for 16 books, numerous journal articles, several special editions of journals, and over 300 published HBS case studies.

sarabSarab Kochhar, Ph.D., has been Director of Research with the Institute for Public Relations since 2014. Her background includes not only significant academic achievements (including a Ph.D. degree from the University of Florida) but also significant practical experience working in public relations in her native India and in the US. She held a major communications position with the Indian government, worked with the Oklahoma Department of Architecture and has held affiliations with Ketchum and Burson-Marsteller. She is also the associate director of measurement and analytics at APCO Worldwide.

Jim-MacnamaraJim Macnamara, Ph.D., FAMEC, FAMI, CPM, FPRIA, is Professor of Public Communication at the University of Technology Sydney, a role he took up in 2007 after a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media and communication research. Jim holds an MA and PhD in media research and is the author of 15 academic and professional books including Public Relations Theories, Practices, Critiques (Pearson, 2012),  The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, New York, 2014); Journalism and PR: Unpacking ‘Spin’, Stereotypes, and Media Myths (Peter Lang, New York, 2014); and Organizational Listening: The Missing Essential in Public Communication (Peter Lang, New York, 2016).

sprehe_katie_tnKathleen Sprehe, Director of Reputation Research & Strategy at APCO Insight, provides strategic communications guidance and counsel for clients using qualitative and quantitative research tools. Kathleen specializes in corporate reputation research and has worked with a variety of corporations, associations and organizations, such as Flex, Caterpillar, HP, Siemens and The Nature Conservancy.

Mark WeinerMark Weiner, CEO, PRIME Research, has dedicated his career to helping clients demonstrate and generate a positive return on their public relations investment. He is the author of “Unleashing the Power of PR,” a member of the PR News Measurement Hall of Fame and he is a visiting professor at the SI Newhouse School at Syracuse University. Weiner is a member of the International Association of Business Communicators, the Public Relations Society of America and the Institute for Public Relations, for which he served as a Trustee and the 2004 Chair of the Measurement Commission.

Jon WhiteJon White,Ph.D., is an independent consultant, a UK Chartered Public Relations Practitioner, a psychologist and visiting professor at Henley Business School, University of Reading and the School of Journalism, Media and Cultural Studies, Cardiff University in the UK. He works with international organisations such as the UK’s Foreign and Commonwealth Office and the European Commission, as well as private sector organisations. Earlier this year he was apointed a research fellow with the Institute’s Behavioral Insights Research Center.

2015 IPR Research Symposium – NYC

November 17, 2015 | Yale Club, NYC

Download Presentation: “How Changing Media Formats Impact Credibility and Drive Consumer Action”
Julie O’Neil, Ph.D., Associate Professor, Texas Christian University

Marianne Eisenmann, MBA, Head of Research & Analytics, inVentiv Health Public Relations Group



Download Presentation: “Data Analytics: The Emerging Cataclysmic Force in the Communications Industry”

Chris Deri, Senior Managing Director, Teneo Holdings

Download Presentation: “Leadership: The Final Frontier”
Anne Gregory, Ph.D., Professor of Corporate Communication, University of Huddersfield and Past Chair of the Public Relations Global Alliance

2015 Trustees Research Symposium – Hong Kong

March 19, 2015
AIA Central Hong Kong
Sponsored by AIA Group, Burson-Marsteller and Taylor Bennett Heyman

Download Program: IPR Trustees Research Symposium Program – Hong Kong

About the Institute for Public Relations
William Heyman, President & CEO, Heyman Associates and Trustee of Institute for PR

Download PDF: About the Institute for Public Relations

Top 10 Public Relations Research Insights from 2014
Dr. Sarab Kochhar, Director of Research, Institute for Public Relations, presents the first annual edition of  the Top 10 Public Relations Research Insights of 2014 from the IPR Board of Trustees.

Download PDF: Top 10 Public Relations Research Insights from 2014

Connecting with the Social Brain: Changing Attitudes, Beliefs & Behaviors
Dr. Terry Flynn, APR, FCPRS, Assistant Professor of Communications Management at McMaster University, presents his initial research for IPR’s Behavioral Communication research program.

Download PDF: Connecting with the Social Brain:Changing Attitudes, Beliefs & Behaviors

What Does Good Look Like in Global Employee Communications?”
Keith Burton, Principal at Grayson Emmett Partners, and Chair of IPR Commission on Organizational Communications, presents a quantitative study of Best-in-Class practices in Employee Communication.

Download PDF: What Does Good Look Like in Global Employee Communications?

 

2014 Trustees Research Symposium

Trustees Research Symposium 2014

Challenges for Communication Leaders – Insights from International Research
Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication at the University of Leipzig, receives IPR’s 2014 Pathfinder award and presents “Challenges for Communication Leaders – Insights from International Research.”

2014 IPR Pathfinder Award winner

Research Journal of IPR
Dr. Donald K. Wright, Harold Burson Professor and Chair in Public Relations at Boston University, introduces the Research Journal of the IPR at the 2014 Trustees Research Symposium in NYC.


You can read the latest issue of the Research Journal online now.

Crisis Communication in the “Who Could Have Known?” Future
Robert Moran, Partner at Brunswick Insight, presents the top megatrands in Crisis Communication in the “Who Could Have Known?” Future at the IPR’s 2014 Trustees Research Symposium in NYC.

Organizational Clarity
Gary Grates, Principal at W20 Group and Member of IPR’s Commission on Organizational Communication, presents the Commission’s signature project “Organizational Clarity” at IPR’s 2014 Trustees Research Symposium.

Neuro / Behavioral Communications Research Project
Dr. Terry Flynn, Assistant Professor of Communications Management at McMaster University, present his latest findings from Neuro/Behavioral Communications Research Project at IPR’s 2014 Trustees Research Symposium.

Through the Lens of 10 Global Leaders: A Qualitative Perspective on Best-in-Class Practices in Employee Communication
By Keith Burton, Grayson Emmett Partners, Gary Grates, W20 Group, and Colleen Learch, KRC Research

This white paper to provides a sharp, cutting view of today’s world of global employee communication as seen through the lens of 10 leading practitioners. They’ve helped us understand the context of their work; their approach to communications; best-in-class practices they employ for success; how they measure the effectiveness of their programs; and real-world considerations for calculating a return.

PDF: Through the Lens of 10 Global Leaders

What Does Good Look Like? A Quantitative Perspective on Best-in-Class Practices in Employee Communication
By Peter Debreceny, Gagen MacDonald, and Colleen Learch, KRC Research

The results of this combined study are enlightening. It shows the humility of internal communicators when it comes to evaluating their own efficacy and contribution to company goals. It shows a clear– and wide – gap between what internal communicators know to be important in building efficacy, and what they are able to do at their company.

PDF: What Does Good Look Like

2012 Trustees Research Symposium

November 8, 2012, Yale Club, New York City

Public Relations Wikipedia Engagement: How Bright is the Rule?
Marcia DiStaso, Ph.D., Assistant Professor at Pennsylvania State University and Senior Research Fellow at the Arthur W. Page Society, discusses the obstacles public relations professionals face with Wikipedia engagement.

Standards for Public Relations Research & Measurement
Dr. David Geddes, former chair of the IPR Measurement Commission, discusses the importance of defining standards for public relations research and measurement, and explains the progress the industry has made to define them.

Where We Are Today on the Standards Effort

Public Relations: A Brain-Based Perspective
Professor Baba Shiv from the Stanford Graduate School of Business delivers a different perspective on public relations by focusing on different aspects of the brain.

Anger, Stress, Comfort and Challenge

Decisions of Desperation v. Inspiration

When Experience and Evidence Matters

Introducing Bruce Berger, 2012 Pathfinder Award Winner
Frank Ovaitt, President and CEO of the Institute for Public Relations, presents the 2012 Pathfinder Award Winner to Dr. Bruce Berger, University of Alabama.


Researching Power, Influence and Effective Employee Communication
Dr. Bruce Berger, University of Alabama, describes his research on power, influence and effective employee communication in public relations, explaining how leaders, supervisors and culture affect employee communication. He then demonstrates how the Organizational Communication Research Center provides practitioners with useful information.

The Organizational Communication Research Center

Leaders, Supervisors and Culture

Making Research in Organizational/Employee Communication Accessible
Keith Burton, President of Insidedge, and Jez Proctor, Digital Director at Architect, discuss how IPR is making research in Organizational/Employee Communication accessible to practitioners.

Global Best-In-Class Employee Communications Research
Keith Burton, President of Insidedge, and Colleen Learch, Vice President of KRC Research, examine global best-in-class employee communications research.

What’s Next om Employee Communications Research
Keith Burton, President of Insidedge, considers what is next in employee communications research.

2013 Trustees Research Symposium

November 21, 2013, Yale Club, New York City

The 2013 Trustees Research Symposium brought together IPR Trustees and others who have helped fund IPR research to review our progress and discuss the latest research findings in areas such as trust and credibility in social media; public relations and neuroscience; and crisis communication. The following presentations were given at this event:

How Theory Informs Practice: Situational Crisis Communication Theory (View full-length video)
Dr. W. Timothy Coombs, Nicholson School of Communication, University of Central Florida,
2013 IPR Pathfinder Award
winner

Comparing effective vs. ineffective crisis communication, Dr. Coombs explains the relationship between practice, theory and research.

A Quantitative Look at Global Employee Communications Best Practices
Peter Debreceny, Consultant, Gagen MacDonald,
IPR Commission on Organizational Communication member,
& Colleen Learch, KRC Research


Examining the results gathered thus far from the IPR research program, Best-In-Class Practices in Employee Communication: Through the Lens of Ten Global Leaders, Debreceny and Learch discuss the study’s five main areas of inquiry.

How the Public Identifies Truth and Fact Online… and a Glimpse Into Mobile
Dr. Tina McCorkindale, Associate Professor of Communication, Appalachian State University,
IPR Social Science of Social Media Research Center Research Editor


Pulling from B.J. Fogg’s Stanford Web Credibility Research Project, Dr. McCorkindale provides real-life examples that highlight how people choose which information to trust and to share online.

The Sociology of Crisis: Social Communications Lessons from the Boston Marathon Attack
Dr. Jeanette Sutton, Disaster Sociologist, Senior Research Scientist, Trauma, Health and Hazards Center, University of Colorado

Offering lessons from the Boston Marathon attack, Dr. Sutton spoke about the impact of social media during crises. Social media monitoring can help people to better respond to challenging situations, but incorrect information can have negative results.