The theme of the Institute for Public Relations’ Annual Distinguished Lecture a few weeks ago: “Communications Lessons of the 2012 Campaign,” featured Microsoft’s Mark Penn, formerly President Clinton’s White House pollster and a key adviser in his 1996 reelection; and Fox News’ Dana Perino, formerly Deputy Press Secretary to George W. Bush.
In the CommPRO.biz publication last week, Frank Ovaitt, IPR President & CEO, discussed the lessons learned from the presidential election and what the lecturers thought of the candidates actions.
“We probably don’t need to revisit here the widely viewed (and often painful) episodes that the speakers used to illustrate their comments,” says Ovaitt. “If you need your memory jogged, check out the videos of the event. But, coming from very different perspectives, what insights did Penn and Perino draw from the campaign?”
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Institute for Public Relations