Jana Weatherbee is a big believer that employees can be effective brand advocates. But she gets concerned when she hears communications professionals talk about turning employees into advocates by giving them talking points. That model is still important, but it needs to make room for another highly influential model of communications – one that’s employee-centric.
It’s interesting that a sports franchise made the list of best workplaces. But it is more interesting that with fewer than 2% of the nation's population, 22 other Minnesota companies also made the list. Yet if Workplace Dynamics got it right, it has about 15% of the nation’s best workplaces. So what’s different about the Land of 10,000 Lakes?
Employees are ambassadors of their employers. That idea of “ambassadorship” isn’t really new. That insider status makes employees authoritative and authentic communicators about their employers. So the natural question is, “How well do employees represent their companies?” Notice that the question is not necessarily about better informing employees to make them more credible. Rather, the question is about results.
How to Help Employees Become Genuine Brand Advocates
Employee Relations in Land of 10,000 Lakes: Is there something in the water?
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