A survey of 250 employees of a large southwest service organization revealed that employees were more likely to commit to their organization when they perceived a favorable organizational climate and communication climate.
Employees are ambassadors of their employers. That idea of “ambassadorship” isn’t really new. That insider status makes employees authoritative and authentic communicators about their employers. So the natural question is, “How well do employees represent their companies?” Notice that the question is not necessarily about better informing employees to make them more credible. Rather, the question is about results.
It’s interesting that a sports franchise made the list of best workplaces. But it is more interesting that with fewer than 2% of the nation's population, 22 other Minnesota companies also made the list. Yet if Workplace Dynamics got it right, it has about 15% of the nation’s best workplaces. So what’s different about the Land of 10,000 Lakes?
About the Organizational Communication Research Center (OCRC)
Predictors of Commitment to the Organization
Employees as Ambassadors and their Effect on Corporate Reputation
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