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The Science beneath the Art of Public Relations™
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How to Help Employees Become Genuine Brand Advocates

Jana Weatherbee is a big believer that employees can be effective brand advocates.  But she gets concerned when she hears communications professionals talk about turning employees into advocates by giving them talking points. That model is still important, but it needs to make room for another highly influential model of communications – one that’s employee-centric.

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Employee Relations in Land of 10,000 Lakes: Is there something in the water?

It’s interesting that a sports franchise made the list of best workplaces. But it is more interesting that with fewer than 2% of the nation's population, 22 other Minnesota companies also made the list. Yet if Workplace Dynamics got it right, it has about 15% of the nation’s best workplaces. So what’s different about the Land of 10,000 Lakes?

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Employees as Ambassadors and their Effect on Corporate Reputation

Employees are ambassadors of their employers. That idea of “ambassadorship” isn’t really new. That insider status makes employees authoritative and authentic communicators about their employers. So the natural question is, “How well do employees represent their companies?” Notice that the question is not necessarily about better informing employees to make them more credible. Rather, the question is about results.

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  • jana pro shot How to Help Employees Become Genuine Brand Advocates
  • Blog word Employee Relations in Land of 10,000 Lakes: Is there something in the water?
  • Blog word Employees as Ambassadors and their Effect on Corporate Reputation

Community Editors

  • How to Help Employees Become Genuine Brand Advocates
    By Jana Weatherbee, Jana Weatherbee Associates, LLC
  • Employees as Ambassadors and their Effect on Corporate Reputation
    By Pete Smudde, Illinois State University

About the Organizational Communication Research Center (OCRC)

 

 

 

 

 

 

Organizational Communication Research Topics

Absenteeism

Benefits Communication

Best Practices

Deception

Defensive Communication

Emotion and Organizational Conflict

Emotional Leadership

Employee Burnout

Employee Communication Behavior

Employee Dissent

Employee Empowerment

Employee Onboarding

Employee Silence

Employee Value Proposition

Employee-Organization Relationships

Engagement

Information Satisfaction

Internal Branding

Leadership Communication

Line-of-Sight (Alignment)

Measurement

Mentoring

New Employee Communications

Organizational Culture

Organizational Identification

Organizational Values

Retention

Supervisor Communications

Supervisor Credibility

Trust

Upward Communication

Vision Communication



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