New-Look Communications Measurement Benchmark Launched: International Industry Collaboration Results in Barcelona Principles 2.0

London, 3 September, 2015 – A new look to the first international framework for measuring communications performance was unveiled today, reflecting the huge changes in the media landscape which have taken place. Barcelona Principles 2.0 was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London. The new framework was developed […]

IPR Measurement Commission Seeks to Create Social Media Coding Standards

Goodwill Industries, Southwest Airlines, and U.S. Fish & Wildlife Service will be the main participants in the study sponsored by IPR and CyberAlert, LLC. GAINESVILLE, Fla., August 4, 2015 – In its efforts to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations, the Institute […]

Global Leader in Corporate Communication Research to Receive IPR Pathfinder Award

GAINESVILLE, Fla. – Dr. Anne Gregory will receive the 2015 Pathfinder Award the highest academic honor bestowed by the Institute for Public Relations (IPR) that is given in recognition of an original program of scholarly research that has made a significant contribution to the body of knowledge and practice of public relations. Dr. Gregory, professor […]

Dr. Juan-Carlos Molleda

Latin American Communication Professionals Overwhelmingly Favor Digital Communications

Comprehensive study also shows widespread dissatisfaction with career opportunities  and the lack of advancement in the profession. Latin American communication management and public relations professionals mostly opt for online media when building relationships with stakeholders, gatekeepers and audiences, according to a recent study. However, these same professionals may be dissatisfied with challenges in their chosen […]

Institute for Public Relations Announces Dr. Marcia DiStaso Will Serve as the New Director of the Social Science for Social Media Research Center

Gainesville, Fla. – Dr. Marcia Watson DiStaso, an associate professor in the College of Communications at the Pennsylvania State University, will become the new Director of Social Science of Social Media Research Center at the Institute for Public Relations. Dr. DiStaso serves as an editorial board member of the Journal of Public Relations Research, Public Relations […]

Dr. Tina McCorkindale

The Future of PR Research from IPR’s New CEO

Dr. Tina McCorkindale, the newly elected CEO and President of the Institute for Public Relations, discusses the strength of IPR and the future of public relations research in the below video. Dr. McCorkindale is credited with nearly 100 academic presentations and publications. She serves as past chair of the Public Relations Society of America (PRSA) Educators […]

Grunig PRIME Research Fellowship Awarded to University of Missouri Doctoral Student

Gainesville, Fla. – Missouri School of Journalism doctoral student Yang Cheng won the 2015 Grunig PRIME Research Fellowship. In cooperation with the Institute for Public Relations, the annual award is sponsored by PRIME Research to honor James and Larissa Grunig. “As a data-driven communications consulting firm working with global clients, PRIME commits itself to elevating […]

University of Miami Ph.D. Student Wins Ketchum’s Don Bartholomew Research Award

Gainesville, Fla. – Zifei (Fay) Chen, a doctoral student at the University of Miami, has won the prestigious 2015 Ketchum Excellence in Public Relations Research Award, now known as the Don Bartholomew Award for Excellence in Public Relations Research. Sponsored by the Institute for Public Relations (IPR) and Ketchum Global Research & Analytics, the program […]

IPR Announces Winner of its Inaugural Social Media Case Study Competition

Winners Analyzed How Online Influencers Impact Brand Awareness in Swisspers® Sleep Naked Social Media Campaign Gainesville, Fla., – “Swisspers® Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online Influencers,” has won the Institute for Public Relations’ inaugural award for its 2014 Social Media Case Study competition based on the quality of […]

Institute for Public Relations

IPR Elects Cody and Doolittle as Trustees and Strengthens Commitment to Research Focus

Gainesville, Fla., April 28, 2015 – The Institute for Public Relations (IPR) announced the election of two trustees, Steve Cody, co-founder and CEO of Peppercomm, and David Doolittle, vice president of communications & community relations at Cox Automotive. With the election of these two trustees, the IPR Board remains committed to the top research priorities […]

PRSA-NCC Announces Partnership with IPR for Research, Measurement and Evaluation Category for the 2015 Thoth Awards

Fairfax, Va. — The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is partnering with the Institute for Public Relations (IPR) to judge and present the research category at this year’s 47th Annual Thoth Awards and Gala. The Thoth Awards recognize the most outstanding, strategic public relations programs and products developed and produced in the […]