Definitive Study on the State of the PR Industry Released by USC Annenberg

Los Angeles, CA – The USC Annenberg Strategic Communication and Public Relations Center today published its seventh biennial Communication and Public Relations Generally Accepted Practices (GAP VII) study. It was conducted in cooperation with Institute for Public Relations (IPR). The GAP VII study, in which 620 senior communicators participated, provides practitioners with practical information they […]

University of Alabama Student Takes Top Honors at Arthur W. Page Society’s 2012 Corporate Communications Case Study Competition

NEW YORK, NY – A case study examining ExxonMobil’s campaign to convince consumers it can perform hydraulic fracturing (aka fracking) safely won the Grand Prize at the Arthur W. Page Society’s 2012 Case Study Competition, sponsored by the Page Society and the Institute for Public Relations (IPR). The competition recognizes students’ exploration of corporate communications […]

Institute Adds Five Corporate Communications Officers to Board

GAINESVILLE, FL – Five top corporate communications officers have joined the Institute for Public Relations (IPR) Board of Trustees. The new trustees are Richard Jones, senior vice president and chief communications officer, Guardian Life; Torod Neptune, corporate vice president, communications, Verizon Communications; Adrian Rodriguez, senior vice president and chief communications officer, MetLife; Oscar Suris, executive […]

Industry Groups Convene to Set Measurement Standards

The Institute for Public Relations’ announcement to create a coalition to develop standards for PR measurement, evaluation and research, was featured in PRWeek US.  The periodical describes the ultimate goal of the coalition is to create a framework that can be applied across PR activities. In addition to IPR, this new standards platform is composed […]

Institute for Public Relations Announces Broad Coalition to Drive Standards for Public Relations Research and Measurement

GAINESVILLE, FL – The Institute for Public Relations (IPR), an independent foundation dedicated to the science beneath the art of public relations, and other industry leaders today announced a new coalition to create a broad platform of standards and best practices for public relations research, measurement and evaluation.  The initial partners include the Council of […]

Grad Student Awards Competition Offers Paid Work Experience and Research Grant

GAINESVILLE, FL – Two graduate student awards that include a paid work experience and a grant for research aimed at practitioners are open for entry.  The Institute for Public Relations (IPR), Ketchum and PRIME Research today issued the call for entries on the IPR website. Each program offers a high-profile professional experience with the sponsoring […]

Five Things Research Tells Us About Communications and Alignment

Prof. dr. Cees van Riel, the Institute for Public Relations’ 2011 Pathfinder Award recipient was the subject of Frank Ovaitt’s recent feature in the Holmes Report. Van Riel presented his report, “The Alignment Factor: Academic Foundations & Practical Applications,” to the IPR Board of Trustees in which he offered research-based learnings on corporate reputation, communications […]

Corporate Reputation Research Pioneer To Receive IPR Pathfinder Award

GAINESVILLE, FL  – Prof.dr. Cees B.M. van Riel, a research pioneer in corporate reputation and strategic alignment, will receive the 2011 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR).  Van Riel is professor of corporate communication at Rotterdam School of Management, Erasmus University (RSM), and vice chairman and co-founder […]

Ovaitt, Bowen Honored at PRSA Conference

Frank Ovaitt, APR, president and CEO, Institute for Public Relations, was selected as the recipient of the Public Relations Society of America’s (PRSA) 2011 David Ferguson Award, presented at the PRSA Educators Academy reception held during the PRSA 2011 International Conference. The David Ferguson Award recognizes outstanding contributions to public relations education by a practitioner. […]

Coalition aims to establish global standards for social media measurement

LONDON and NEW YORK, – Three leading communications groups have formed a new coalition to define, develop and promote industry-leading standards for social media measurement. The coalition aligns top communications research and measurement consultants from the International Association for Measurement and Evaluation of Communication (AMEC), Council of PR Firms (CPRF) and Institute for Public Relations […]

InfoTrend Wins Best in Measurement Award

Gainesville, FL – The Institute for Public Relations (IPR) Commission on Public Relations Measurement and Evaluation has awarded InfoTrend, Inc. (, the 2011 Jack Felton Golden Ruler Award.  InfoTrend’s case study, “The Toyota recall crisis: A predictive mathematical model of media impact on corporate reputation,” exemplified excellence in public relations research, measurement and evaluation. A […]