In the Media

IPR President First PR Recipient of Gerald Sass Award

Dear Colleagues, Please join me in congratulating Frank Ovaitt as the 2014 recipient of the Gerald Sass Distinguished Service Award from the Association of Schools of Journalism and Communication (ASJMC).  This award began in 1946 as the Citation of Merit Award and was renamed the Sass award in 1996 in honor of Gerald Sass’s may […]

Read More

Social Media Starting to Become Legitimate Tool for Internal Relations (PR News)

“We are two years past the point where more than half of U.S. adults regularly use social networks,” wrote IPR President & CEO Frank Ovaitt in a recent PR News article. “Is it any wonder that, when they go to work, they feel they have entered a time warp if the employer doesn’t get the […]

Read More

James, Who is Joining Pearson, is Institute for PR Speaker

On Thursday, Jack O’Dwyer featured the Institute’s upcoming Annual Distinguished Lecture & Awards Dinner in the O’Dwyer’s Blog, highlighting Kate James’ recent decision to join Pearson, the education and publishing company, in 2014. James, guest lecturer for the upcoming event, runs the Bill & Melinda Gates Foundation’s global communications efforts to raise awareness and drive […]

Read More

GE, McDonald’s, GM Adopt PR Measurement Standards

Diana Bradley, PR Week, wrote about how four major corporations have adopted measurement standards proposed by the Coalition for Public Relations Research Standards. Topics covered include media capacity, the communications lifecycle and ROI. General Electric, McDonald’s U.S., General Motors, and Southwest Airlines make up the customer panel that will review and approve the standards, which […]

Read More

Reaching a Consensus Video Series

CommPRO.biz featured a five part video series about the launch and mission of the Coalition for Public Relations Standards on its PR ROI channel. The videos feature a presentation by IPR President & CEO Frank Ovaitt at the Third Annual IPRA International Public Relations Conference in Lima, Peru, in September 2012. Part I can be […]

Read More

Top Brands Offer a Roadmap For Communicating With Rank-and-File

In a recent PR News article, IPR President and CEO Frank Ovaitt identifies four critical factors that make top global companies stand out in employee communications. Pulling from the 2013 qualitative research, “Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders,” they include: An organizational structure that connects internal communicators with the […]

Read More

Evgeniy Larionov, CEO of Ex Libris, a media research agency, gave an interview to the Institute for Public Relations (IPR), headquartered at the University of Florida

By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most important areas of media measurement of today, paying special attention to the adaptation of global trends to the Russian market. According […]

Read More

Six Metrics Masters Inducted Into Measurement Hall of Fame at PR News’ Measurement Conference in D.C.

Last month, PR News announced they would induct six new members into their Measurement Hall of Fame, which includes four leaders of the Institute’s Measurement Commission. The inductees include Mark Weiner of PRIME Research, Dr. David Michaelson of Teneo Strategy, Dr. Donald K. Wright of Boston University, and Katie Paine of News Group International. PR […]

Read More

After All This Time…Real Measurement Standards Are Being Set

After decades of chasing around for how to measure campaigns efficaciously, PR professionals will finally have definitive instructions that are recognized cross-industry and cross-service provider. Angela Jeffrey, MeasurementMatch.com and CARMA International, writes a three-part guest blog series for Airfoil. Angela discusses that while standardization is important for all media across the board, the real news […]

Read More

Setting the Standards—Changing the Way We Measure Public Relations Success

“Setting standards for public relations measurement may not sound sexy, but I would argue that it’s one of the hottest new developments in public relations this year,” said Dr. David Geddes, chair of the Coalition for Public Relations Research Standards and past chair of the IPR Measurement Commission, in the Council for Public Relations Firms […]

Read More

css.php