Institute for Public Relations

Last month, PR News announced they would induct six new members into their Measurement Hall of Fame, which includes four leaders of the Institute’s Measurement Commission. The inductees include Mark Weiner of PRIME Research, Dr. David Michaelson of Teneo Strategy, Dr. Donald K. Wright of Boston University, and Katie Paine of News Group International. PR [...]

After decades of chasing around for how to measure campaigns efficaciously, PR professionals will finally have definitive instructions that are recognized cross-industry and cross-service provider. Angela Jeffrey, MeasurementMatch.com and CARMA International, writes a three-part guest blog series for Airfoil. Angela discusses that while standardization is important for all media across the board, the real news [...]

“Setting standards for public relations measurement may not sound sexy, but I would argue that it’s one of the hottest new developments in public relations this year,” said Dr. David Geddes, chair of the Coalition for Public Relations Research Standards and past chair of the IPR Measurement Commission, in the Council for Public Relations Firms [...]

The theme of the Institute for Public Relations’ Annual Distinguished Lecture a few weeks ago:  “Communications Lessons of the 2012 Campaign,”  featured Microsoft’s Mark Penn, formerly President Clinton’s White House pollster and a key adviser in his 1996 reelection; and Fox News’ Dana Perino, formerly Deputy Press Secretary to George W. Bush. In the CommPRO.biz [...]

By Nicole Lee, San Diego State University PR ROI Channel, CommPRO.biz With my time in Ann Arbor flying by, I have turned my focus to my research paper. The topic I chose is related to the media visibility and reputation of CEOs. Not only does the topic interest me, but I think my findings will [...]

On Monday, Jack O’Dwyer featured the Institute’s upcoming Annual Distinguished Lecture and Awards dinner in his O’Dwyer’s Blog. The Institute is awarding James E. Murphy, chairman and CEO of Murphy & Co., the Alexander Hamilton Medal, IPR’s highest recognition for contributions to the practice of public relations at the November 8 event. The featured speakers [...]

By Nicole Lee, San Diego State University PR ROI Channel, CommPRO.biz This week I had the opportunity to jump over to the automotive team and see what they do. That experience helped me see how large and complex PRIME really is. PRIME Research is made up of a large team of people all around the [...]

The Institute for Public Relations’ announcement to create a coalition to develop standards for PR measurement, evaluation and research, was featured in PRWeek US.  The periodical describes the ultimate goal of the coalition is to create a framework that can be applied across PR activities. In addition to IPR, this new standards platform is composed [...]

Prof. dr. Cees van Riel, the Institute for Public Relations’ 2011 Pathfinder Award recipient was the subject of Frank Ovaitt’s recent feature in the Holmes Report. Van Riel presented his report, “The Alignment Factor: Academic Foundations & Practical Applications,” to the IPR Board of Trustees in which he offered research-based learnings on corporate reputation, communications [...]

IPR President & CEO Frank Ovaitt was quoted in last Wednesday’s edition of South Dakota’s Argus Leader on the unfolding scandal of Three Cups of Tea author Greg Mortensen. Ovaitt spoke to the Sioux Falls periodical on steps Mortensen can take to rehabilitate his tarnished image. “A key element is having thought through who are [...]