Institute for Public Relations
The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.
the science beneath
the art of public relations™
Institute for Public Relations In the Media
- Trust - Are We Asking the Wrong Question?
- By Frank Ovaitt
- "In the wake of so much scandal, in the face of so much skepticism, how do we rebuild trust in our institutions?" An op-ed in the June 5, 2006 issue of…
- Ethics and Employee Blogging
- If the telephone were new today, just appearing in the work place, would we be sorting out issues of whether or not employees should be able to place calls…
- Know Your Data Types
- David Letterman rewards audience members for knowing their cuts of meat. Likewise, public relations practitioners can reap the rewards of smarter use of…
- How to Measure Strategic Relationships
- What gets measured gets managed, says an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage?…
