Gainesville, FL – The Institute for Public Relations (IPR) Measurement Commission has elected Michelle Hinson as its chair effective immediately. Hinson is Director, PR Measurement for CyberAlert LLC, an industry leader in public relations monitoring, measurement and analytics.
The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: corporations, government, and non-profits; public relations agencies; research firms; and academia. Their mission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.
One of Hinson’s goals for the Measurement Commission leading up to its 20th anniversary in 2016 is to ensure full-fledged measurement literacy in the PR profession.
“While we are delighted monitoring, measurement and data analytics are finally getting the attention they deserve in the profession, not all information is created equal,” said Hinson. “As a profession, we must unite in the development of terms, definitions, and standards. Then we must adopt and follow them so we start speaking the same language and share the same metrics. It is the mission of the Commission to be thought leaders around these issues and to partner with our professional associations and membership organizations to disseminate the information throughout the profession.”
New projects launched by the Commission include validating communication frameworks which will explore the multitude of multi-stage planning and measurement models available to the profession and setting internal communication measurement standards. The Commission will also continue its efforts to deliver new insights on measurement to PR practitioners and to produce important white papers in the field.
Hinson, who is a founding member of the group, chaired the 2014 Measurement Summit and is slated to chair this year’s event. Held in October at Shankhassick Farm in Durham, NH, the Measurement Summit brings together practitioners and thought-leaders from client organizations, public relations agencies, research firms and academia to discuss, develop, and promote standards and best practices for research and measurement.
IPR is an independent nonprofit foundation dedicated to the science beneath the art of public relations™. The organization focuses on research that provides timely insights and applied intelligence that professionals can put to immediate use.
Sarah Jackson, Institute for PR