Exploring the Link Between Volume of Media Coverage and Business Outcomes

2006 – This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies looking at volume alone, tonality-refined volume, and message-refined volume.

Exploring the Link Between Volume of Media Coverage and Business Outcomes
Angela Jeffrey, David Michaelson, and Don W. Stacks
2006

Posted in [Research Library], Measurement and Evaluation, Media Relations, Research Methods / Standards and tagged .

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