2003 – This presentation, a Sears, Roebuck and Co. case study, was presented by Tom Nicholson at the 2003 International Public Relations Research Conference. It describes the company’s approach to measuring public relations success both externally and internally, and linking the two by demonstrating how improved employee attitudes contribute to improved customer attitudes.
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Measuring Success: Both Externally and Internally
Tom Nicholson
2003
