Measuring the Effectiveness of Employee Communications

One in five Americans knows and regularly talks with a General Motors employee. Employee contact is one of the most credible sources of information about the company and the products. So how does GM measure the effectiveness of employee communications? This presentation offers a case study.

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Measuring the Effectiveness of Employee Communications
Kathy Collins

Posted in Employee / Organizational Communication, Measurement and Evaluation, [Research Library] and tagged .

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