April 2007 – Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their approach from pitching to engaging in “Naked Conversations.” People now have access to so much content, and have so many ways to gather news and information, that the likelihood of your corporate message penetrating through the clutter is virtually nil. Instead, if you engage the audience in a conversation and learn what the social community is looking for, you might be able to persuade them to hear your message.
How to Measure Social Media Relations
The More Things Change, the More They Remain the Same
Katie Delahaye Paine, CEO, KDPaine & Partners, LLC