How to Measure Social Media Relations

April 2007 – Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their approach from pitching to engaging in “Naked Conversations.” People now have access to so much content, and have so many ways to gather news and information, that the likelihood of your corporate message penetrating through the clutter is virtually nil. Instead, if you engage the audience in a conversation and learn what the social community is looking for, you might be able to persuade them to hear your message.

How to Measure Social Media Relations
The More Things Change, the More They Remain the Same
Katie Delahaye Paine, CEO, KDPaine & Partners, LLC
April 2007

Posted in Measurement and Evaluation, New Technology / Social Media, Research Methods / Standards, [Research Library] and tagged .

3 Comments

  1. I am going through this post and thinking of it’s theme and trying to understand what is this post about. At last I can have found something from this post which feels pretty good.

    • Hi Adamson,

      There is an attachment at the bottom of the page with the downloadable paper that goes with this post. Hopefully that helps you!

      Best,
      Alyssa

  2. I learned that rankings are big in PR because the higher you’re ranked the more say you have when it comes to getting the word out.

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