2002 – The survival of an organization’s reputation during a crisis depends on its internal culture, the strength of its communications, and the integrity of its leadership. Despite the urgency of all management and communications efforts in a crisis, today’s technologies make it possible to effectively monitor public impact and reaction virtually in real-time, and to adjust strategy and tactics accordingly. This paper describes the possibilities for public relations practitioners.
How to Measure Your Results in a Crisis
Katie Delahaye Paine
2002
Thak you