Know Your Impact: Amplifying PR Measurement & Research to Drive Business Results

This video appears courtesy of PRIME Research.

Cindy Villafranca of Southwest Airlines joined PRIME Research CEO Mark Weiner in a PRIME Chat on January 31 to share her expertise contributing to Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers Southwest’s internal and external communications for better planning and more meaningful evaluation. Cindy shared many case studies to illuminate Southwest’s leading position in applied data sciences for public relations.

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