- The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers
Posted on March 19, 2024
This summary is provided by the IPR Behavioral Insights Research Center
Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a tRead More... - How does Gen Z View Generational Change and Political Leadership?
Posted on February 20, 2024
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The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their vaRead More... - What Happens When Parental and Professional Identities Collide?
Posted on February 12, 2024
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Dr. Rebecca Greenbaum and colleagues analyzed how underlying feelings of fear or shame mRead More... - New Poll Shows How Parties Differ In Views About Business And Democratic Values
Posted on November 12, 2023
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For businesses, political risk isn’t just the threat of new regulations or higher taxesRead More... - 2023 IPR-Leger Disinformation in Society Report
Posted on November 11, 2023
Download Full Report (PDF): Full 2023 Disinformation in Society ReportDownload Press Release: 2023 Disinformation Report Press ReleaseDownload Social Graphics: Disinformation in Society Report Graphics
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.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widRead More... - Public Concern for COVID-19 is Lessening
Posted on September 11, 2023
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Morning Consult examined how concern for COVID-19 has lessened gloRead More... - How Memory Plays a Role in Crisis Response
Posted on August 1, 2023
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This summary is provided by the IPR Behavioral Insights Research Center
Dr. Xing Zhang Read More... - Consumers Prefer Concrete vs. Abstract Language
Posted on June 26, 2023
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Dr. Grant Packard and Dr. Jonah Berger analyzed how the use of conRead More... - Majority of Gen Z Buys from Companies with Same Social Values
Posted on May 19, 2023
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Morning Consult analyzed Gen Z's consumption habits, preferred braRead More... - Why Users Overpercieve Outrage on Twitter
Posted on May 5, 2023
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Dr. William J. Brady and colleagues analyzed the how social media users perceive more angerRead More...