Who We Are
The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.
Better public relations through excellence in research, measurement, and evaluation.
To develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.
The duty of professionals engaged in research, measurement, and evaluation for public relations is to advance the highest ethical standards and ideals for research. All research should abide by the principles of intellectual honesty, fairness, dignity, disclosure, and respect for all stakeholders involved, namely clients (both external and internal), colleagues, research participants, the public relations profession, and the researchers themselves.
This statement is based on and promotes the following Core Values:
- Respondent rights
- Lack of bias
- Not using misleading information or “cherry picking” data
- Full disclosure
- Protection of proprietary data
- Public responsibility
- Intellectual integrity
- Good intention
- Valuing the truth behind the numbers
- Reflexivity (put self in other’s place)
- Moral courage and objectivity