Who We Are
The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.
Better public relations through excellence in research, measurement, and evaluation.
To develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.
The duty of professionals engaged in research, measurement, and evaluation for public relations is to advance the highest ethical standards and ideals for research. All research should abide by the principles of intellectual honesty, fairness, dignity, disclosure, and respect for all stakeholders involved, namely clients (both external and internal), colleagues, research participants, the public relations profession, and the researchers themselves.
This statement is based on and promotes the following Core Values:
- Respondent rights
- Lack of bias
- Not using misleading information or “cherry picking” data
- Full disclosure
- Protection of proprietary data
- Public responsibility
- Intellectual integrity
- Good intention
- Valuing the truth behind the numbers
- Reflexivity (put self in other’s place)
- Moral courage and objectivity
From members of the IPR Measurement Commission
View from the Summit
By Frank Walton
On Oct. 3 – 4, the Measurement Summit re-convened in “3.0” form. The Measurement Summit, like the Measurement Commission itself, attracts a distinctive mix of professionals who care about excellence and effectiveness in the practice of public relations.The Measurement Summit 3.0 was intentionally a smaller meeting of the geeks that recalled the earliest meetings. The “where do we go from here” spirit informing all the topics considered ultimately gravitated on two imperatives. 1: United We Stand. Divided We Flounder and 2. Brave New World.
Spotting Bad Research
By Frank Ovaitt
At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that the Institute might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our Research Fellows what they would advise. Here is the wisdom that returned to me just for asking.
Social Media Measurement – Everything You Need to Know
By Katie Paine, KDPaine & Partners LLC
Vendors owe it to clients to fully disclose how data and content is collected. The best approach is a transparency table, essentially the social media equivalent of that food nutrition label on the side of a cereal box. The table provides a reference so the client knows what is comparable between vendors. It also captures critical information about social media content sources and methods to provide full transparency and easy comparison across analyses.