IPR Measurement Commission

Setting the Standards for Public Relations Research

The Institute for Public Relations Measurement Commission develops and promotes standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. [More about the IPR Measurement Commission]

Latest Research

  • Why is Measuring What We Do Still a Challenge?
    This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public...more
  • Irreversible: The Public Relations Big Data Revolution
    Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper "Irreversible: the Public Relations Big Data Revolution." Today the amount of data organizations collect is unprecedented, and it can be difficult...more
  • Guidelines for Measuring Trust in Organizations (Updated)
    Download (PDF): Guidelines for Measuring Trust in Organizations (updated 2013) Introduction In 2003, a coalition of organizations representing 50,000 public relations and communications professionals gathered in New Jersey to discuss ways to restore trust in American business. Buffeted by scandal and crisis since the Enron debacle, the average citizen’s belief in the integrity...more
  • Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation
    The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an...more
  • How to Apply Barcelona Principles 2.0
    Video produced by the International Association for Measurement and Evaluation of Communication (AMEC) and Ketchum Global Research and Analytics.  This video was created and directed by Jocelyn Jackson, a Senior Project Manager at Ketchum with the guidance of David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and the...more

Latest Conversations

  • Beyond Impressions: Bringing Earned Media Analytics into the Digital Age
    This post appears as a part of AMEC's Measurement Month. Public interest and ire are generated every day as result of news coverage. However, in a world that is increasingly connected and “smart,” PR metrics for media relations work – as important as that work is to shaping public opinions and...more
  • Public Relations: The Corporate Sword and Shield
    People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true -- presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the marketplace and...more
  • Measurement is Critical in a Constantly Changing Communication and Media Environment
    This is the first blog featured for this year's Measurement Month. For more information, please visit AMECorg.com I have long envied my marketing colleagues over the years, who traditionally had larger budgets to conduct research, collect data, hold focus groups, and access metrics on almost everything to prove the benefits of...more
  • Why Measurement Should be Non-Negotiable: Presented by Dr. Tina McCorkindale at the 2017 AMEC Conference
    IPR President and CEO, Dr. Tina McCorkindale, traveled to Thailand to present at the 2017 AMEC Conference in Bangkok. She presented the following speech during the session, “Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable!" Download (PDF): Measurement and the PR & Communications Professional: Why Measurement Should...more
  • The Facebook Files: Machine Learning and Fake News Continues
    This post appears courtesy of LexisNexis and the author Thomas Stoeckle, the Head of Strategic Business Development at LexisNexis Business Insight Solutions. Just days after recording our latest musings last week on the challenges and opportunities surrounding big-small data, with multiple references to Facebook and their attempts to counter fake news,...more

Measurement Commission

Commission membership consists of more than two dozen research thought leaders with representation from corporations and non-profits, public relations firms, research providers and university faculties. Commission members have produced books and dozens of articles about public relations measurement and evaluation. Commission members are regular speakers at seminars and conferences, advocating for research and evaluation that demonstrates the effectiveness of public relations. [IPR Measurement Commission Members]