IPR Measurement Commission

The Institute for Public Relations Measurement Commission develops and promotes standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. [More about the IPR Measurement Commission]

Latest Research

Latest Conversations

  • Mark WeinerDriving the Action: The Ascent of Insights and the Decline of Data
    The post was originally featured in the Spring 2015 issue of The Public Relations Strategist. Despite ongoing debates over research in public relations, a few steadfast companies chose instead to commit fully to research, apply their findings and become more efficient, more strategic and more successful.  Hyperbole over Big Data may...more
  • Why AVEs are Like Kim Kardashian’s Derriere and Other Super Bowl Musings
    If you are anything like my public relations students at the University of Florida, you may have been underwhelmed by this year’s Super Bowl ads. I felt the same way (but I fell asleep early on and missed most of them). Then I saw the #KimsDataStash T-Mobile commercial. I saw it...more
  • Forrest W. AndersonWhy Big Data Matters to Public Relations
    In a recent post on IPR’s LinkedIn Forum, Forrest Anderson, Independent Consultant and founding member of IPR’s Measurement Commission, explains why Big Data matters to public relations professionals. Forrest Anderson defines Big Data as burgeoning amounts of data on stakeholder behavior from sources such as government statistics, product warranty forms...more
  • Sean D WilliamsSean Williams’ Response to “Nobody’s Baby” and Other Thoughts on Internal Communication
    This guest blog post is written by Sean Williams in response to Dr. Ana Tkalac’s original post “Nobody’s Baby" and Ward White's follow-up commentary. Internal communication is frequently seen as of lesser value to organizations than external communication. IC professionals typically earn less, are at lower pay grades and struggle to transition...more
  • Molly McKennaMaking It Matter
    This is the fifth in a series of five blog posts for Measurement Week. Recent studies note that communications professionals have one of the most stressful jobs.  With limited resources, crises and issues to manage and budgets that often pale in comparison to the ad spend, it’s not easy. And taking time to measure...more

Measurement Commission

Commission membership consists of more than two dozen research thought leaders with representation from corporations and non-profits, public relations firms, research providers and university faculties. Commission members have produced books and dozens of articles about public relations measurement and evaluation. Commission members are regular speakers at seminars and conferences, advocating for research and evaluation that demonstrates the effectiveness of public relations. [IPR Measurement Commission Members]