IPR Measurement Commission

Setting the Standards for Public Relations Research

The Institute for Public Relations Measurement Commission develops and promotes standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. [More about the IPR Measurement Commission]

Latest Research

  • Why is Measuring What We Do Still a Challenge?
    This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public...more
  • Irreversible: The Public Relations Big Data Revolution
    Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper "Irreversible: the Public Relations Big Data Revolution." Today the amount of data organizations collect is unprecedented, and it can be difficult...more
  • Guidelines for Measuring Trust in Organizations (Updated)
    Download (PDF): Guidelines for Measuring Trust in Organizations (updated 2013) Introduction In 2003, a coalition of organizations representing 50,000 public relations and communications professionals gathered in New Jersey to discuss ways to restore trust in American business. Buffeted by scandal and crisis since the Enron debacle, the average citizen’s belief in the integrity...more
  • Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation
    The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an...more
  • How to Apply Barcelona Principles 2.0
    Video produced by the International Association for Measurement and Evaluation of Communication (AMEC) and Ketchum Global Research and Analytics.  This video was created and directed by Jocelyn Jackson, a Senior Project Manager at Ketchum with the guidance of David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and the...more

Latest Conversations

  • Here’s a Phrase We Don’t Say Often: Donald Trump May Be onto Something
    This is the third in a series of blog posts for Measurement Month. A key component of Donald Trump’s campaign strategy has been to dominate in traditional media, as a means to boost his electoral prospects. It proved to be effective during the primary campaign. But when he secured the nomination...more
  • Why is Measuring What We Do Still a Challenge?
    This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public...more
  • CCOs and Evaluation: Will the Competition Heat Up?
    This is the first in a series of blog posts for Measurement Month. With the summer Olympics now in memory only, the eyes of the world are shifting to another international competition, this one involving Chief Communication Officers (CCOs). Which fit and well-trained CCO will top the podiums of AMEC, the GA, PRSA,...more
  • Mark WeinerThe Death of PR Data. Long Live Insights.
    The Strategic Research Conference hosted by the Institute for Public Relations and PRIME Research on June 9th in New York City, prompts this perspective on the evolution of research-based public relations and the science beneath the art. Year after year, more and more money flows into PR and social analytics...more
  • PR Crossroads: Four Ways to Navigate Measurement in the Future
    The practice of Public Relations is approaching a crossroads in its relationship with the marketing function - a crossroad not dissimilar to the 1990s when the Integrated Marketing Communications (IMC) concept was first introduced. Although many professionals today see the need for change they are conflicted between reputation and marketing functions....more

Measurement Commission

Commission membership consists of more than two dozen research thought leaders with representation from corporations and non-profits, public relations firms, research providers and university faculties. Commission members have produced books and dozens of articles about public relations measurement and evaluation. Commission members are regular speakers at seminars and conferences, advocating for research and evaluation that demonstrates the effectiveness of public relations. [IPR Measurement Commission Members]