IPR Measurement Commission

The Institute for Public Relations Measurement Commission develops and promotes standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. [More about the IPR Measurement Commission]

Latest Research

Latest Conversations

  • “#LikeAGirl”: Turning Insult into Confidence
    Campaign Wins Best Use of Research Award This campaign was the winner of the Institute for Public Relations Measurement Commission’s “Best Use of Research, Measurement and Evaluation” award at the 2015 Big Apple Awards, sponsored by the New York Chapter of PRSA. Based on research about how words can affect girls’ self-esteem,...more
  • Sarab KocharMaking Measurement Mainstream: AMEC 2015
    The International Association for Measurement and Evaluation in Communication (AMEC) Summit held its annual meeting last week in Stockholm. The theme of the conference was, ‘Winning the Game’ with speaker presentations, panels, debates, discussions, questions, and ideas on “making measurement mainstream” (a phrase used by Alex Aiken, Executive Director of...more
  • Don Bartholomew Provided Us a Model for a Life Well-Lived
    The measure of a life, after all, is not its duration, but its donation. -Corrie Ten Boom It is with a heavy heart that my first blog post as chair of the Institute’s Measurement Commission is a tribute to Don Bartholomew who left us last week after a lengthy illness. But...more
  • Mark WeinerDriving the Action: The Ascent of Insights and the Decline of Data
    The post was originally featured in the Spring 2015 issue of The Public Relations Strategist. Despite ongoing debates over research in public relations, a few steadfast companies chose instead to commit fully to research, apply their findings and become more efficient, more strategic and more successful.  Hyperbole over Big Data may...more
  • Why AVEs are Like Kim Kardashian’s Derriere and Other Super Bowl Musings
    If you are anything like my public relations students at the University of Florida, you may have been underwhelmed by this year’s Super Bowl ads. I felt the same way (but I fell asleep early on and missed most of them). Then I saw the #KimsDataStash T-Mobile commercial. I saw it...more

Measurement Commission

Commission membership consists of more than two dozen research thought leaders with representation from corporations and non-profits, public relations firms, research providers and university faculties. Commission members have produced books and dozens of articles about public relations measurement and evaluation. Commission members are regular speakers at seminars and conferences, advocating for research and evaluation that demonstrates the effectiveness of public relations. [IPR Measurement Commission Members]