IPR Measurement Commission

Setting the Standards for Public Relations Research

The Institute for Public Relations Measurement Commission develops and promotes standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. [More about the IPR Measurement Commission]

Latest Research

  • Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation
    The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an...more
  • How to Apply Barcelona Principles 2.0
    Video produced by the International Association for Measurement and Evaluation of Communication (AMEC) and Ketchum Global Research and Analytics.  This video was created and directed by Jocelyn Jackson, a Senior Project Manager at Ketchum with the guidance of David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and the...more
  • Katie PainePaine Publishing’s Guide to Commonly Used Metrics
    This guest blog post appears courtesy of Paine Publishing.  Dowload PDF: Paine Publishing's Guide to Commonly Used Metricseasurement Techniques...more
  • Measurement Month at Midpoint: Barcelona Principles 2.0, Impressions Take Center Stage
    If you work in communication/communications/public relations or anything else we choose to call it (because we don’t exactly agree on terminology) and you love to quantify results (though we don’t exactly agree on how to do it) then this month is for you. Our pals at the International Association for the...more
  • Corporate Communications Counts and Can Be Counted
    Not everything that can be counted counts. Not everything that counts can be counted. William Bruce Cameron Historically, marketing functions needed to be far more sophisticated in measuring the impact of their activities than their colleagues in corporate communications, including internal communications. Marketing campaigns have been subject to much more scrutiny from the...more

Latest Conversations

  • Don StacksWhat’s the Relationship between Social Media ROE and Business ROI?
    What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social...more
  • Pauline Draper-WattsPR News Hall of Famers Take to Twitter for Measurement Month
    Last week one of our Trustees and three members of the Measurement commission, participated in the PR News Measurement Hall of Fame Twitter Chat in celebration of AMEC's Measurement Month. Linda Rutherford, VP for communications and outreach at Southwest Airlines joined Mark Weiner, CEO of PRIME Research, Allyson Hugley, president...more
  • Measurement Month at Midpoint: Barcelona Principles 2.0, Impressions Take Center Stage
    If you work in communication/communications/public relations or anything else we choose to call it (because we don’t exactly agree on terminology) and you love to quantify results (though we don’t exactly agree on how to do it) then this month is for you. Our pals at the International Association for the...more
  • Measurement Innovations: Making Sense of Earned Media Metrics
    A version of this article first appeared in Media Monitoring & Measurement News. How can PR practitioners make sense of the plethora of possible earned media metrics and measurement strategies?  PR industry groups have published a number of documents to guide PR practitioners. The Barcelona Declaration for Measurement Principles, a set of...more
  • Celebrating Five Years After Barcelona: It’s Time to Measure across the Communications Process
    In a recent article, “Five Years After Barcelona, It’s Time to Measure Motive,” Alan Kelly writes a personal critique of the practice of public relations (“a craft that is unregulated, un-licensed, and inherently in service to public manipulation”), of the Barcelona Principles (“they reflect a bias that deprives the practice...more

Measurement Commission

Commission membership consists of more than two dozen research thought leaders with representation from corporations and non-profits, public relations firms, research providers and university faculties. Commission members have produced books and dozens of articles about public relations measurement and evaluation. Commission members are regular speakers at seminars and conferences, advocating for research and evaluation that demonstrates the effectiveness of public relations. [IPR Measurement Commission Members]