An article that includes a list of 48 checkpoints public relations professionals can use to assess the relative strength of employee communications in their organizations, is featured in the first issue of the Research Journal of the Institute for Public Relations (RJ-IPR) now available online at: instituteforpr.org/research-journal/
Also featured in the first issue is an article that provides guidance for practitioners by outlining what researchers have found to be the most effective crisis communication practices, an article that offers five guiding principles for effective media relations, and an article that reviews social media research and explains its impact on public relations.
Ken Makovsky, IPR Co-Chair and President of Makovsky, one of the nation’s most prominent integrated communications firms, said, “IPR is delighted to be involved with this project and its goal of bringing professionals, academics and researchers closer together.” Frank Ovaitt, President ant CEO of IPR said the RJ-IPR will publish between three and six issues each year.
RJ-IPR is an open-access, double-blind peer reviewed, rapid publication, scholarly journal that will help IPR continue its efforts to explore the science beneath the art of public Relations.™ Editor-In-Chief is Donald K. Wright, the Harold Burson Professor & Chair in Public Relations at Boston University’s College of Communication. His BU colleague Cheryl Ann Lambert is Associate Editor. The new publication’s Editorial Review Board contains some of the world’s most noted scholars and practitioners.
Authors of RJ-IPR articles in this first edition are Bruce K. Berger of the University of Alabama on employee communication, W. Timothy Coombs of the University of Central Florida on crisis communication, Tina McCorkindale of Appalachian State University and Marcia W. DiStaso of Penn State University on social media, and Dustin W. Supa of Boston University on media relations.
The Institute has a long history of supporting public relations research and scholarship. It founded Public Relations Review, one of the discipline’s most respected academic journals, in 1975 and published it for ten years. IPR has been publishing significant research about public relations on its website for more than 20 years, has involved public relations scholars in professional development programming since the 1980s and has had its headquarters on the campus of a noted major research university since 1995.
For additional information please go to instituteforpr.org/research-journal/ or e-mail journal@instituteforpr.org.
