International Media Analysis Made Simple

More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider services; sell the solutions internally; and, evaluate their success. Clear pros and cons to every option are provided, enabling the reader to balance the three competing essentials: quality, speed and cost.

PDF: International Media Analysis Made Simple
Mike Daniels, Angela Jeffrey
June 2012

Posted in [Research Library], Global PR, Measurement and Evaluation, Media Relations, Research Methods / Standards and tagged , .

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