This research aims to expand the knowledge about United States non-profit organizations’ current use of integrated marketing communications (IMC) to build relationships with stakeholders. A quantitative online survey was distributed to a stratified random sample of communication professionals at non-profit organizations.

Download PDF: The Use of Integrated Marketing Communications by U.S. Non-profit Organizations

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
Follow on Twitter

4 thoughts on “The Use of Integrated Marketing Communications by U.S. Non-profit Organizations

    1. Hello,

      I apologize for the inconvenience. The full paper is now back up on this post! Please let us know if you need anything else. Thank you!

      Sarah Jackson
      PR Associate

  1. Hi There

    My name is Yesi Maryam, student of University of Trisakti, Indonesia. I’d like to know about the year of Amy Perkins’ Research the Use of Integrated Marketing Communication by US non Profit Organizations

    Thanks

Leave a Reply