Extending current theories in crisis communication, the authors have developed a new model called the Integrated Crisis Mapping model (ICM) aimed at understanding the diverse and varied emotions likely to be experienced by the key stakeholders in crises. Dominant emotions in the ICM model are extrapolated on two continua, the publics’ coping strategy and the level of organizational engagement.

Download PDF: Final Stage Development of the Integrated Crisis Mapping (ICM) Model in Crisis Communication: The Myth of Low Engagement in Crisis

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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