For the third consecutive year, Katie Delahaye Paine, president and CEO of K.D. Paine & Partners of Portsmouth, New Hampshire, has been named Chair of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations for 2003.

Mark Weiner, CEO of Delahaye Medialink Worldwide Communications Research of Norwalk, Conn. was appointed Measurement Commission chair-elect, to serve as chair in 2004.

In making the announcement today, IPR president Jack Felton said, “Katie is one of the nation’s outstanding leaders in measuring and evaluating performance in public relations. A strong advocate for accountability in communications, her experience in pioneering new techniques to prove the value of public relations gives her special qualifications to head IPR’s research-based Measurement Commission.”

He added, “Katie’s dedication to the mission of the Institute for Public Relations, and the energies she expends as Measurement Commission chair, have been invaluable to the success of this organization.”

The Commission on Public Relations Measurement and Evaluation was established by IPR in 1998 to explore and provide counsel to those seeking appropriate ways to assess public relations activities. Composed of the four pillars of the public relations profession – corporate public relations practitioners, academic researchers, counseling firms and research organizations – the Commission has led the field in research and dissemination of “best practices” in PR measurement and evaluation. Publications of the Commission include “Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities” by Dr. Walter K. Lindenmann, “Setting Measurable Public Relations Objectives” by Forrest W. Anderson and Linda Hadley, and “Guidelines for Measuring Relationships in Public Relations” by Dr. Linda Childers Hon and Dr. James E. Grunig, among others. All publications are available at no cost through IPR at instituteforpr.org.

Other members of IPR’s Measurement Commission are:

John W. Felton, president & CEO, Institute for Public Relations;
Forrest W. Anderson, consultant, Forrest Anderson & Associates, Inc.;
Walter G. Barlow, president, Research Strategies;
Dennis H. Bender, senior vice president, communications, Habitat for Humanity;
Kathryn Collins, director, communications research, General Motors;
Donna Q. Coletti, director, worldwide media relations; Texas Instruments;
John Gilfeather, vice chairman, Roper ASW;
Dr. James E. Grunig, professor of communications, University of Maryland;
Linda Hadley, senior vice president, research, Porter/Novelli;
Bruce C. Jeffries-Fox, consultant, Jeffries-Fox Associates;
Fraser Likely, president, Likely Communication Strategies Ltd, Ontario;
Dr. Walter K. Lindenmann, specialist, PR Research and Measurement;
David Michaelson, consultant;
Tom Nicholson, director, public relations and communications, Sears, Roebuck & Co.;
Sunshine Janda Overkamp, vice president, Council on Foundations;
Lisa Richter, senior vice president/senior partner, director of research, Fleishman-Hillard;
Dr. Don W. Stacks, professor, advertising & public relations, University of Miami;
Mark Weiner, CEO, Delahaye Medialink and
Dr. Donald K. Wright, professor, communications, University of South Alabama.

The Institute for Public Relations’ Commission on Public Relations Measurement and Evaluation is the leading provider of information about and advocate for public relations research and evaluation. Its mission is to be the leading arbiter of accepted standards for research and measurement, and to insure broad dissemination of its findings. Along with most other IPR products, the Measurement Commission’s non-proprietary research is available at no cost to those in or out of the PR field. Information is available at instituteforpr.org.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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