Professor Don W. Stacks’s Primer on Public Relations Research (The Guilford Press, 2002) has won another top award for excellence. The text has been awarded “Best Measurement Product of the Year” for 2002 by The Measurement Standard, the international newsletter of PR measurement, published by K.D. Paine & Partners of Portsmouth, N.H.
In granting the award the The Measurement Standard commentary noted, “The cost effective ideas in this book make it a text every professional should read. Great research is, after all, the foundation of measurement.”
The Primer on Public Relations Research, the award notes, ably demonstrates that “Great research doesn’t have to cost an arm and a leg;” but as Stacks noted recently at the San Francisco meeting of the Public Relations Society of America, “the practitioner who understands research and the research process will be one leg up on the competition and will be able to make better – and more cost effective – decisions.”
“Stacks does it all with accessibility in mind, something many academics often ignore. It is a great reference book and textbook, offering a wealth of information that is unbeatable at any price,” the concluded The Measurement Standard.
The text was also named Top Textbook of the Year by the National Communications Association PR Division.
Released in April, 2002 and now into its second printing, The Primer on Public Relations Research explains the complexities, methodologies, and terminology of research. Geared to practitioners, researchers, and students, it is written in terminology even beginners can understand. With the Primer on Public Relations Research initiated by Professor Stacks under the auspices of the Institute for Public Relations, Guilford Press later became interested in publishing the book commercially.
Stacks is a member of the of the Institute for Public Relations’ Measurement Commission and Director of the University of Miami School of Communication Program in Advertising and Public Relations. Universally recognized as a leading scholar, educator, and respected research methodologist, Professor Stacks is author or co-author of six books and over a hundred articles and papers. He is also editor of the “Dictionary of Public Research and Evaluation” published November 2002 by the Institute for Public Relations.
IPR’s Commission on Public Relations Measurement and Evaluation is the leading provider of information about and advocate for public relations research and evaluation. The Measurement Commission’s non-proprietary research is available at no cost to those in or out of the PR field. The Institute for Public Relations (instituteforpr.org) is the only organization exclusively dedicated to PR research, measurement, and education.
