Sheffer 3-14 headshotOctober 7, 2015, Gainesville, Fla. – Gary Sheffer, Vice President of Corporate Communications & Public Affairs at General Electric, will be the first recipient of the Jack Felton Medal for Lifetime Achievement. Sheffer will be thanked for his major contributions to the advancement of research, measurement and evaluation in public relations and corporate communication at the Institute for Public Relations Distinguished Lecture and Awards Dinner on November 17 in NYC.

The recipients of the Jack Felton Medal are those individuals who epitomize the philosophic perspectives of Jack Felton on the value of research and measurement in the advancement of public relations as a profession. The medal will be presented annually by the Institute for Public Relations under the guidance of a special committee that includes select members of the IPR Measurement Commission.

IPR Measurement Commission Logo“Gary is one of the true leaders in our field and he epitomizes the foresight and leadership of Jack Felton,” said Dr. David Michaelson, IPR Research Fellow and a member of the award’s selection committee. “His contributions to the advancement of the “science beneath the art” of public relations include his significant support for the development of research standards for our industry and his effective use of measurement and evaluation during his role as the chief communications officer at GE.”

For the past 13 years, Sheffer has overseen external and internal communications and provided advice to GE executives on issues related to culture, reputation and business strategy. He also works with external groups and individuals to foster understanding of GE policies and businesses. Sheffer is retiring from GE at the end of 2015.

Sheffer is chairman of the board of the Arthur W. Page Society, a membership organization for senior public relations and corporate communications executives. He also serves on the board of the Institute for Public Relations and is a member of the boards of the GE Foundation and the GE-Reagan Scholarship Program.

For tickets and information about the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, please visit IPR’s event page.

About the Institute for Public Relations Measurement Commission

The Institute for Public Relations Measurement Commission develops and promotes standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.

About the Institute for Public Relations

The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations™ and focused on research that is immediately applicable in communications practice. Its research is available free at instituteforpr.org and provides the basis for the organization’s professional conferences and events.

Contact:
Sarah Jackson
PR Associate
Institute for Public Relations
sarah@instituteforpr.org
352-294-1633

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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