Gainesville, Fla., April 26, 2016 – Sylvia Jiankun Guo, a Ph.D. candidate at the University of Maryland, has been named the 2016 Grunig PRIME Research Fellowship. The Fellowship, now in its seventh year, promotes applied communications research as a career choice.
Sponsored by PRIME Research to honor the work of renowned public relations scholars James Grunig, Ph.D. and Larissa Grunig, Ph.D., the Grunig PRIME Research Fellowship awards graduate students in the communications field with a work experience in public relations research where the winner collects, analyzes, and interprets data. The Institute for Public Relations manages the Fellowship.
“I am both excited and grateful to be selected as the 2016 Grunig PRIME Research fellow,” said Ms. Guo. “I look forward to learning from my fellow researchers and consultants at PRIME, and exploring the business and social value of public relations in the changing media landscape. This fellowship offers a great opportunity to connect research and practice.”
Mark Weiner, Chief Executive Officer of PRIME Research, LP, said, “The Grunig PRIME Research Fellowship provides opportunities for those whose passion is as strong for the art of communication as it is for the underlying science. The quality of candidates in 2016 indicates that research is of emerging interest among future public relations leaders.”
In addition to the $5,000 work stipend, Ms. Guo will complete a research paper on her chosen topic of workplace emotions, emotional communication, and public relations. Once the paper is completed, it will be available to download on the IPR website and Ms. Guo will receive an additional $2,500. She will be recognized at IPR’s Annual Distinguished Lecture & Awards Dinner in New York on November 30.
PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.
The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations™ and focused on research that is applicable in communications practice. Its research is available free at instituteforpr.org and provides the basis for the organization’s professional conferences and events.
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For more information:
Jenn Moyer
Institute for Public Relations
jenn@instituteforpr.org
