Evgeniy Larionov, CEO of Ex Libris, a media research agency, gave an interview to the Institute for Public Relations (IPR), headquartered at the University of Florida

By Ex Libris Agency, August 6, 2013

In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most important areas of media measurement of today, paying special attention to the adaptation of global trends to the Russian market.

According to Ex Libris CEO, the development of Big Data and CRM systems will become critically important for the market in the coming years, while media and new media monitoring will be more integrated.

Evgeniy Larionov also spoke about the specific difficulties that the Russian media measurement market is currently facing such as the lack of specialized resources and the need in educational programs for clients. He also told David Geddes about the steps that Ex Libris plans to take to contribute to the development of the industry and the promotion of international standards.

The full text of the interview is available in Russian and English.

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