Trustees Research Symposium

November 21, 2013, Yale Club, New York City

Each year the IPR Board of Trustees and others who have helped fund IPR research are invited to participate in this concentrated review of our progress and research-based insights on priority topics identified by the Trustees as important to the practice.

This event is our special way of saying thanks to our supporters. It is at this event where you will have the opportunity to discuss the latest research findings with the authors of the research, as wells as with fellow public relations practitioners and educators.

This year, we are reviewing research in areas such as trust and credibility in social media; public relations and neuroscience; and crisis communications. For example, the 2013 IPR Pathfinder Award winner, Dr. Timothy Coombs of the University of Central Florida, will present his latest findings in crisis research.

Trustees Research Symposium 2013

November 21, 2013, Yale Club, New York City

The 2013 Trustees Research Symposium brought together IPR Trustees and others who have helped fund IPR research to review our progress and discuss the latest research findings in areas such as trust and credibility in social media; public relations and neuroscience; and crisis communication. The following presentations were given at this event:

How Theory Informs Practice: Situational Crisis Communication Theory (View full-length video)
Dr. W. Timothy Coombs, Nicholson School of Communication, University of Central Florida,
2013 IPR Pathfinder Award
winner

Comparing effective vs. ineffective crisis communication, Dr. Coombs explains the relationship between practice, theory and research.

A Quantitative Look at Global Employee Communications Best Practices
Peter Debreceny, Consultant, Gagen MacDonald,
IPR Commission on Organizational Communication member,
& Colleen Learch, KRC Research

Examining the results gathered thus far from the IPR research program, Best-In-Class Practices in Employee Communication: Through the Lens of Ten Global Leaders, Debreceny and Learch discuss the study’s five main areas of inquiry.

How the Public Identifies Truth and Fact Online… and a Glimpse Into Mobile
Dr. Tina McCorkindale, Associate Professor of Communication, Appalachian State University,
IPR Social Science of Social Media Research Center Research Editor

Pulling from B.J. Fogg’s Stanford Web Credibility Research Project, Dr. McCorkindale provides real-life examples that highlight how people choose which information to trust and to share online.

The Sociology of Crisis: Social Communications Lessons from the Boston Marathon Attack
Dr. Jeanette Sutton, Disaster Sociologist, Senior Research Scientist, Trauma, Health and Hazards Center, University of Colorado

Offering lessons from the Boston Marathon attack, Dr. Sutton spoke about the impact of social media during crises. Social media monitoring can help people to better respond to challenging situations, but incorrect information can have negative results.

Trustees Research Symposium 2012

November 8, 2012

Public Relations Wikipedia Engagement: How Bright is the Rule?
Marcia DiStaso, Ph.D., Assistant Professor at Pennsylvania State University and Senior Research Fellow at the Arthur W. Page Society, discusses the obstacles public relations professionals face with Wikipedia engagement.

Standards for Public Relations Research & Measurement
Dr. David Geddes, former chair of the IPR Measurement Commission, discusses the importance of defining standards for public relations research and measurement, and explains the progress the industry has made to define them.

Where We Are Today on the Standards Effort

Public Relations: A Brain-Based Perspective
Professor Baba Shiv from the Stanford Graduate School of Business delivers a different perspective on public relations by focusing on different aspects of the brain.

Anger, Stress, Comfort and Challenge

Decisions of Desperation v. Inspiration

When Experience and Evidence Matters

Introducing Bruce Berger, 2012 Pathfinder Award Winner
Frank Ovaitt, President and CEO of the Institute for Public Relations, presents the 2012 Pathfinder Award Winner to Dr. Bruce Berger, University of Alabama.

Researching Power, Influence and Effective Employee Communication
Dr. Bruce Berger, University of Alabama, describes his research on power, influence and effective employee communication in public relations, explaining how leaders, supervisors and culture affect employee communication. He then demonstrates how the Organizational Communication Research Center provides practitioners with useful information.

The Organizational Communication Research Center

Leaders, Supervisors and Culture

Making Research in Organizational/Employee Communication Accessible
Keith Burton, President of Insidedge, and Jez Proctor, Digital Director at Architect, discuss how IPR is making research in Organizational/Employee Communication accessible to practitioners.

Global Best-In-Class Employee Communications Research
Keith Burton, President of Insidedge, and Colleen Learch, Vice President of KRC Research, examine global best-in-class employee communications research.

What’s Next om Employee Communications Research
Keith Burton, President of Insidedge, considers what is next in employee communications research.