Trustees Research Symposium

Each year the IPR Board of Trustees and others who have helped fund IPR research are invited to participate in this concentrated review of our progress and research-based insights on priority topics identified by the Trustees as important to the practice.

This event is our special way of saying thanks to our supporters. It is at this event where you will have the opportunity to discuss the latest research findings with the authors of the research, as wells as with fellow public relations practitioners and educators.

This year, we are reviewing research in areas such as employee communication; megatrends that will change the way we can anticipate and respond to future crises; public relations and neuroscience; and the global challenges for communication leaders. For example, the 2014 IPR Pathfinder Award winner, Dr. Ansgar Zerfass of the University of Leipzig​, will present “Challenges for Communication Leaders – Insights from International Research.”

Trustees Research Symposium 2014

Challenges for Communication Leaders – Insights from International Research
Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication at the University of Leipzig, receives IPR’s 2014 Pathfinder award and presents “Challenges for Communication Leaders – Insights from International Research.”
2014 IPR Pathfinder Award winner

Research Journal of IPR
Dr. Donald K. Wright, Harold Burson Professor and Chair in Public Relations at Boston University, introduces the Research Journal of the IPR at the 2014 Trustees Research Symposium in NYC.

You can read the latest issue of the Research Journal online now.

Crisis Communication in the “Who Could Have Known?” Future
Robert Moran, Partner at Brunswick Insight, presents the top megatrands in Crisis Communication in the “Who Could Have Known?” Future at the IPR’s 2014 Trustees Research Symposium in NYC.

Organizational Clarity
Gary Grates, Principal at W20 Group and Member of IPR’s Commission on Organizational Communication, presents the Commission’s signature project “Organizational Clarity” at IPR’s 2014 Trustees Research Symposium.

Neuro / Behavioral Communications Research Project
Dr. Terry Flynn, Assistant Professor of Communications Management at McMaster University, present his latest findings from Neuro/Behavioral Communications Research Project at IPR’s 2014 Trustees Research Symposium.

2014 Agenda

November 13, 2014 3:00pm-6:00pm

The IPR Board of Trustees and everyone who has helped fund IPR research in 2014 have been invited to participate in this review of research-based insights on priority topics identified by the Trustees as important to the practice.

3:00 – 3:15 p.m.     Introductions, Purpose of Symposium, Pathfinder Award Presentation – Keith Burton, Principal, Grayson Emmett Partners, and Chair, 2014 Trustees Research Symposium, and IPR Commission on Organizational Communication.

3:15 – 3:55 p.m.         “Challenges for Communication Leaders – Insights from International Research” – Dr. Ansgar Zerfass, Ph.D., Professor and Chair of Strategic Communication, University of Leipzig, Germany; 2014 IPR Pathfinder Award.

3:55 – 4:15 p.m.  “What Does Good Look Like,” an in-depth white paper based on quantitative study of best-in-class practices in employee communicationPeter Debreceny, Consultant, Gagen MacDonald, and Member, IPR Commission on Organizational Communication.

4:15 – 4:35 p.m.   Neuro/Behavioral Communications Research Project – Terry Flynn, Ph.D., Assistant Professor, Communications Management, McMaster University; and Chris Graves, Chairman, Ogilvy Public Relations.

4:35- 4:55 p.m.    Commission on Organizational Communication’s Signature Project on “Organizational Clarity” – Gary Grates, Principal, W2O Group and Member, IPR Commission on Organizational Communication.

4:55- 5:10 p.m.    “Research Journal of the Institute for Public Relations,”Don Wright, Ph.D., Harold Burson Professor and Chair in Public Relations, College of Communication, Boston University.

5:10- 5:55 p.m.    “Crisis Communication in the ‘Who Could Have Known?’ Future” – Robert Moran, Partner, Brunswick Insight, Washington, DC.

5:55 – 6:00 p.m.  Adjournment – Sarab Kochhar, Director of Research, IPR

Trustees Research Symposium 2013

November 21, 2013, Yale Club, New York City

The 2013 Trustees Research Symposium brought together IPR Trustees and others who have helped fund IPR research to review our progress and discuss the latest research findings in areas such as trust and credibility in social media; public relations and neuroscience; and crisis communication. The following presentations were given at this event:

How Theory Informs Practice: Situational Crisis Communication Theory (View full-length video)
Dr. W. Timothy Coombs, Nicholson School of Communication, University of Central Florida,
2013 IPR Pathfinder Award
winner

Comparing effective vs. ineffective crisis communication, Dr. Coombs explains the relationship between practice, theory and research.

A Quantitative Look at Global Employee Communications Best Practices
Peter Debreceny, Consultant, Gagen MacDonald,
IPR Commission on Organizational Communication member,
& Colleen Learch, KRC Research

Examining the results gathered thus far from the IPR research program, Best-In-Class Practices in Employee Communication: Through the Lens of Ten Global Leaders, Debreceny and Learch discuss the study’s five main areas of inquiry.

How the Public Identifies Truth and Fact Online… and a Glimpse Into Mobile
Dr. Tina McCorkindale, Associate Professor of Communication, Appalachian State University,
IPR Social Science of Social Media Research Center Research Editor

Pulling from B.J. Fogg’s Stanford Web Credibility Research Project, Dr. McCorkindale provides real-life examples that highlight how people choose which information to trust and to share online.

The Sociology of Crisis: Social Communications Lessons from the Boston Marathon Attack
Dr. Jeanette Sutton, Disaster Sociologist, Senior Research Scientist, Trauma, Health and Hazards Center, University of Colorado

Offering lessons from the Boston Marathon attack, Dr. Sutton spoke about the impact of social media during crises. Social media monitoring can help people to better respond to challenging situations, but incorrect information can have negative results.

Trustees Research Symposium 2012

November 8, 2012

Public Relations Wikipedia Engagement: How Bright is the Rule?
Marcia DiStaso, Ph.D., Assistant Professor at Pennsylvania State University and Senior Research Fellow at the Arthur W. Page Society, discusses the obstacles public relations professionals face with Wikipedia engagement.

Standards for Public Relations Research & Measurement
Dr. David Geddes, former chair of the IPR Measurement Commission, discusses the importance of defining standards for public relations research and measurement, and explains the progress the industry has made to define them.

Where We Are Today on the Standards Effort

Public Relations: A Brain-Based Perspective
Professor Baba Shiv from the Stanford Graduate School of Business delivers a different perspective on public relations by focusing on different aspects of the brain.

Anger, Stress, Comfort and Challenge

Decisions of Desperation v. Inspiration

When Experience and Evidence Matters

Introducing Bruce Berger, 2012 Pathfinder Award Winner
Frank Ovaitt, President and CEO of the Institute for Public Relations, presents the 2012 Pathfinder Award Winner to Dr. Bruce Berger, University of Alabama.

Researching Power, Influence and Effective Employee Communication
Dr. Bruce Berger, University of Alabama, describes his research on power, influence and effective employee communication in public relations, explaining how leaders, supervisors and culture affect employee communication. He then demonstrates how the Organizational Communication Research Center provides practitioners with useful information.

The Organizational Communication Research Center

Leaders, Supervisors and Culture

Making Research in Organizational/Employee Communication Accessible
Keith Burton, President of Insidedge, and Jez Proctor, Digital Director at Architect, discuss how IPR is making research in Organizational/Employee Communication accessible to practitioners.

Global Best-In-Class Employee Communications Research
Keith Burton, President of Insidedge, and Colleen Learch, Vice President of KRC Research, examine global best-in-class employee communications research.

What’s Next om Employee Communications Research
Keith Burton, President of Insidedge, considers what is next in employee communications research.