PR Executive Forum

Co-sponsored by the Arthur W. Page Society

Annual seminar for high-potential, Global 1000 corporate communications professionals, PR executives and PR managers

The Public Relations Executive Forum is an intense two and one-half day professional development seminar program designed to prepare high-potential, mid-level communications executives to manage the corporate public relations function. The Executive Forum’s major objective is to develop outstanding future leaders of public relations and corporate communications, and to provide networking opportunities where professionals with similar responsibilities, work experiences, needs and ambitions can learn from each other.

To enhance discussion, networking opportunities and learning exchange, the event will be restricted to 35 registrants.

Program Content

The Executive Forum’s Planning Committee strives to provide a curriculum that focuses on the science beneath the art of public relations and strengthens the management policy role of the corporate public relations officer. Consequently, the Executive Forum focuses more on how to strategically manage the corporate public relations function than on communications skills or techniques.

All Public Relations Executive Forum sessions feature a faculty of nationally recognized practitioners and educators who stimulate discussions on a variety of learning assignments. Faculty are selected from nationally recognized senior, corporate public relations officers and noted educators from leading public relations and business programs.

Hotel Accommodations

Participants are responsible for their travel to the PR Executive Forum and for hotel lodging. Details about the upcoming Executive Forum are subject to change.

Who Attends?

Participants should be high-potential, mid-level managers in public relations, communications and public affairs who are on career tracks leading toward senior-level corporate communications or public relations positions. To enhance discussion and preserve an intimate learning exchange each Executive Forum session is restricted to 35 registrants.

Those attending should be either employed in some aspect of communications or public relations at Global 1,000 corporations or work with a public relations firm.

Representatives of the following companies have attended previous sessions of the Public Relations Executive Forum:

Aetna, Airbus, Allied Signal, Allstate Insurance Co., Alticor, Altria, American Electrical Power, American International Group, AT&T, Ameritech, Arthur Andersen, ArvinMeritor Automotive, AstraZeneca, Avery Dennison, Bank of America, Bank of Montreal, Bank One Corp., Baxter International, Bayer Corp., Bell Atlantic, BellSouth, Blue Cross & Blue Shield, Bob Evans Farms, Inc., Boeing, Burger King Corp., BurrellesLuce, Burlington Northern Santa Fe, Business Roundtable, Canadian Tire Corp., Case Corp., CBS, Cephalon, Chrysler, CNF Transportation, ConArgr Foods, Corning, Covidien, Deere & Co., Dell, Deloitte & Touche, DuPont, Eastman Chemical Co., Eaton Corp., Edward Jones, Electrolux, Electronic Data Systems, Entergy, Exelon, Enterprise Rent-A-Car, Fannie Mae, FedEx, First Chicago NBD, First USA, General Electric, General Mills, General Motors, Gillette, Goodyear, Grainger, Grumman Corp., Harley-Davidson Motor Co., Harris Bank, Henkel AG & Co., Hershey Foods, Hormel Foods, IBM, Imation Corp., International Multifoods, International Paper, International Truck & Engine, ITT Industries, Irvine Co., Janssen-Cilag Asia Pacific, Johnson & Johnson, Kaiser Permanente, Kellogg Co., Kemper Insurance, Kerr-McGee Corp., Kraft Foods, Inc., Louisiana-Pacific, McDonnell Douglas, Mead Corp., Meredith Corp., Merrill Lynch, Meta Bank, Michelin, Molson Breweries, Motorola, Nationwide Insurance, NASDAQ Stock Market, Navistar, NCR Corp., Niagara Mohawk Power Corp., Nike, Nortel, Northwestern Mutual, Ocean Spray Cranberries, Inc., Ortho-McNeil Pharmaceuticals, PaineWebber, PepsiCo Inc., Philip Morris Companies, Philips Electronics, PMJ Interconnection, PNC Financial Services Group, Pratt & Whitney, Praxair, Principal Financial Group, Prudential Financial, Qwest, Ralston Purina, Raytheon, R.J. Reynolds Tobacco Co., Rockwell Automation, Rockwell International, Safeco Insurance, Sears, Roebuck and Co., Shell Oil Co., Siemens, Sprint, Staples, Swiss Re, Tellabs, Tenneco, Tennessee Valley Authority, Textron, 3M Corp., Toyota, TXU, USAA, U.S. Postal Service, Unisys, United Technologies, UPS, USG Corp., Walgreen Corp., We Energies, Waste Management, Westinghouse, Weyerhaeuser, Whirlpool, Xerox.

Registration Includes

In the past, the PR Executive Forum’s registration fee includes tuition, an extensive set of seminar materials, conference meals, morning and afternoon breaks and two evening receptions. Individual participants are responsible for their travel to Chicago and for hotel lodging. Details are subject to change.

Cancellation Policy

All cancellations are subject to a cancellation fee of $150. Although refunds are not available for cancellations after a certain date, organizations are permitted to send a qualified substitute.

This policy is necessitated by the limited enrollment restrictions placed upon the size of each Executive Forum session.

Instructional Team

Previous faculty for the Public Relations Executive Forum, included:

  • Sally Benjamin Young, Vice President Communications, Lundbeck, Ltd.
  • Kathryn H. Beiser, Vice President Corporate Communications, Discover
  • Mark Bain, Global Director of Communications, Baker & McKenzie
  • Richard J. White, Vice President – Corporate Communications, Wisconsin Energy Corporation
  • Maril MacDonald, CEO, Gagen MacDonald
  • Fred Cook, CEO, GolinHarris
  • Matthew P. Gonring, Co-Chair, Institute for Public Relations
  • Donald K. Wright, Ph.D., Harold Burson Professor and Chair in Public Relations, College of Communication, Boston University


Dr. Don Wright, Director, IPR Executive Forum and Harold Burson Professor and Chair in Public Relations, Boston University  (+1) 617-306-4006

Jenn Moyer, Foundation Operations Manager, Institute for Public Relations (+1) 352-392-0280