Administration and Organization

Administration and Organization

Since it was founded in 1956, IPR has earned an international reputation for bringing the power of research-based intelligence to public relations. As both a sponsor and catalyst, IPR delivers the evidence needed to formulate effective strategies and the methods to provide the scientifically sound measurement of results.  Unlike other industry groups, IPR is an independent, not-for-profit organization. Consequently, over the years the Institute and its Trustees have played a central role in elevating the entire field of public relations and continue to sharpen the ways the Institute fuels this rapidly evolving field.

The IPR Commission on Public Relations Measurement and Evaluation was created in 1997 to develop and enhance measurement and evaluation in public relations. Commission membership consists of more than two dozen research thought leaders with representation from corporations and non-profits, public relations firms, research providers and university faculties. Commission members have produced books and dozens of articles about public relations measurement and evaluation. Commission members are regular speakers at seminars and conferences, advocating for research and evaluation that demonstrates the effectiveness of public relations.

Inquiries

Dr. Don Wright, Director, North American Summit on Public Relations Measurement and
Harold Burson Professor and Chair in Public Relations, Boston University  (+1) 617-306-4006

Jenn Moyer, Foundation Operations Manager, Institute for Public Relations  (+1) 352-392-0280

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