Measurement Summit

IPR 2014 Measurement Summit

So We Have Data, Now What?

If you’re interested in big data and would like to know what it can do for you, then consider this an exclusive invitation to the Measurement Summit and the 4th Annual Conclave meeting for social media measurement, October 27-29, 2014, in Durham, NH. This is the annual gathering for the best minds and thought leaders in research and measurement, and those who want to learn from them.

The $400 registration fee covers both meetings along with an opening reception and a traditional New England Lobster Bake. In order to maximize networking and thought leadership, attendance is limited to 50 people.

Session topics include:

  • What Does “Good” Data Look Like and What Can it Do?
  • What Does “Bad” Data Look Like and What Can it Do?
  • Big Data Implications for Public Relations
  • So We Have Data, Now What?

Register Online Now

IPR Measurement Commission LogoThe Measurement Summit is presented by the Institute for Public Relations (IPR) Measurement Commission, where research practitioners and thought-leaders from client organizations, public relations agencies, research firms and academia join efforts to develop and promote standards and best practices for research and measurement.

The Conclave is a multidisciplinary group working to simplify and unify the measurement of social media.

Dr. Don W. Stacks, University of Miami
Likely Communication Strategies GM Paine Publishing Logo Carma + Salience Insightmarketlogo

Location for All Events
Shankhassik Farm
51 Durham Point Road
Durham, NH 03824

Jenn Moyer, Foundation Operations Manager
Institute for Public Relations
(+1) 352-392-0280

Measurement Summit Agenda

Tentative Agenda

Monday, October 27 5:00pm – 9:00pm Welcome Cocktails
Presenter: Michelle Hinson, Chair of the 2014 Measurement Summit, Member of IPR Measurement Commission, and Adjunct Instructor, Department of Public Relations, University of Florida
Katie Paine, Founder & CEO of Paine Publishing

Tuesday, October 28 8:30am-9:00am Coffee and Registration

9:00am-9:30am Welcome and A Business Definition of Big Data
Presenter: Michelle Hinson, Chair of the 2014 Measurement Summit, Member of IPR Measurement Commission, and Adjunct Instructor, Department of Public Relations, University of Florida
Dr. Roger B. Grinde, Associate Professor of Management Science and Chair of Decision Sciences Department at the University of New Hampshire

9:30am – 10:30am Session 1: Big Data Implications for Public Relations
Presenter: Oscar Suris; Executive Vice President, Head of Corporate Communications; Wells Fargo

10:45pm-11:45pm  Session 2: How do you Use the Standards to Implement a Best in Class Measurement Program? A Data Love Story
Presenter: Mary S. Miller, Head of Public Affairs “Center”, AbbVie

12:00pm-1:00pm Networking Lunch

1:15pm-2:15pm What Does “Good” and “Bad” Data Look Like and What Can it Do?
Presenter: Dr. Don W. Stacks, University of Miami, IPR Measurement Commission Chair, and
Katie Paine, Paine Publishing

2:30pm-3:30pm Visualizing Value: From PR to Business Success
Presenter: Michael Ziviani, Founder and CEO, Precise Value

3:45pm-5:00pm So We Have Data, Now What?
Presenters: Stacey Smith, Senior Counsel & Partner at Jackson, Jackson & Wagner
Otto Lerbinger, Professor Emeritus of Public Relations at Boston University
Dr. Jacob Groshek, Assistant Professor of Emerging Media, Boston University

6:00pm-10:00pm New England Lobster Bake

Wednesday, October 29 9:00am-5:00pm Fourth Meeting of The Conclave

This schedule is subject to change

Measurement Summit Speakers

Oscar Suris
Executive Vice President & Head of Corporate Communications at Wells Fargo

Oscar Suris HeadshotAs Wells Fargo’s head of Corporate Communications, Oscar Suris is the public relations counsel to Wells Fargo management and the company’s 80+ businesses. He directs the company’s media relations and team member communications. He also is responsible for communicating the vision and values, goals and achievements of Wells Fargo and its subsidiaries to team members, customers, communities, and shareholders.

Oscar joined the Company in September 2009. Prior to Wells Fargo he was the director of Corporate Communications and Development for Ford Motor Company. He provided strategic communications counsel for Executive Chairman Bill Ford and the automaker’s philanthropic arm, Ford Motor Company Fund and Community Services. He previously led Ford’s global corporate news and North American product communications teams, where he oversaw the development and execution of communications ranging from major financial announcements to key product introductions. Prior to Ford, Oscar was director of Corporate Communications at AutoNation, Inc., and the executive assistant to the publisher and chairman of The Miami Herald Publishing company. Oscar has 11 years of journalism experience, including five years at The Wall Street Journal.

Oscar, a native of Cuba, is the son of two retired bankers and a graduate of the University of Florida with a bachelor’s degree in finance. He is a past chair of the Ford Hispanic Network Group and has served on the corporate advisory boards of the Congressional Hispanic Caucus Institute, the National Council of La Raza and the Cuban American National Council. Oscar and his wife, Shana, are the parents of three children.

Mary S. Miller
Head of Public Affairs Center of Excellence at AbbVie

MaryMary S. Miller is the head of The Public Affairs “Center” at AbbVie, the communications innovation center serving the practice areas within the Public Affairs and Corporate Brand group. The Center is the home of external and internal digital strategy and content management, media monitoring & trend analysis, integrated communications planning, communications metrics, global event coordination and a development center for communications professionals in the organization. Previously, Mary was the Head of Employee and Executive Communications at AbbVie, where she developed and launched the employee engagement program establishing AbbVie as an independent biopharmaceutical company, following separation from Abbott. Previous to AbbVie, Mary was the Director of Corporate Communication for seven years with Abbott.

Dr. Don Stacks
Professor of Public Relations at the University of Miami

Don StacksDon W. Stacks, Ph.D., is Professor Public Relations in the School of Communication at the University of Miami, Coral Gables, FL. He served as program director from 1995 to 2009. As director he took the program into the top 25 undergraduate and top 15 graduate public relations programs in the United States with a focus on strategic communication and research.  He served as Associate Dean for Research from 2009 to 2011. Stacks has authored or coauthored seven books on communication topics, to include the award winning Primer of Public Relations Research, the National Communication Association’s PRIDE award and was named the Measurement Standard’s “measurement tool” for 2003.  He edited the 2002 and 2007 Dictionary of Public Relations Research and Measurement. Stacks serves as trustee for the Institute for Public Relations, and is on the Boards of the International Public Relations Association, the Commission on Public Relations Measurement and Evaluation, and served for 10 years on the Commission on Public Relations Education’s board.

Katie Paine
Founder and CEO of KDPaine & Partners LLC

Katie PaineKatie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC a New Hampshire based consultancy that provides plans, products, and services that help PR, public affairs, and marketing professionals measure their success and make better, more informed decisions for their organizations. She writes KDPaine’s Measurement Blog and publishes the electronic newsletter and blog, The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to measuring your public relationships was published in January 2008, which is used as a college textbook in many educational institutions.

For the past 17 years, Paine and her firms have read and analyzed millions of news articles, Internet postings and other forms of communications as well as conducting hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired brands including Raytheon, Georgia Tech, and Mothers Against Drunk Driving. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.

Otto Lerbinger
Professor Emeritus of Public Relations at Boston University

Otto LerbingerOver 50 years of teaching at the College of Communications. He is Professor Emeritus of Public Relations at Boston University, specializing in corporate public affairs, crisis management, and international public relations. Several times he served as chairman of what is now the Department of Mass Communication, Advertising, and Public Relations. Former vice president of New England Consultants, an opinion and communication research organization; former director of research and development at Ruder & Finn; and a former senior partner of Cooperative Communication Research Services. He was a consultant to Hill & Knowlton; Jackson, Jackson & Wagner; and several other public relations firms. He was publisher of pr reporter (and editor of its supplement, purview), a weekly newsletter, and served as editor of pr reporter from April 2002 to August 2003.

Has conducted many seminars throughout the U. S. and several countries (including Australia, Bahrain, Chile, China, Colombia and Pakistan).He is a former president of the New England Chapter (now the Boston Chapter) of the Public Relations Society of America, a Fellow in PRSA, and a former trustee of the Foundation for Public Relations Research & Education. In 1975 he received PRSA’s Distinguished Educator Award. He is a member of PRSA, the Association for Education in Journalism & Mass Communication, and Industrial Relations Research Association.

Stacey Smith

Senior Counsel & Partner at Jackson, Jackson & Wagner

Stacey SmithSince joining the firm in 1981, Stacey Smith has helped clients with her counseling expertise in crisis planning and problem solving, facilitation and training, developing public relations and marketing plans, and organizational dynamics and development. Stacey has particular expertise in research, specifically, problem analysis and methodology design. She has also worked with a number of clients on the issues and strategies surrounding organizational development.

Stacey graduated from the University of Tennessee with a B.S. in Communication and received an MS in Management, specializing in Organization Behavior from Antioch New England Graduate School. She has also served as an instructor in public relations at New England College and at Antioch New England Graduate School.

Michael Ziviani

Founder and CEO of Precise Value

michael zivianiMichael Ziviani founded Precise Value in 1999, after many years establishing marketing analytics for Microsoft Australia. His work now helps clients and agencies understand how and where communications creates new value. He works with organisations like Vodafone, Sony, Samsung and Nestle.

His latest R&D links communication activity to a range of business outcomes. This focus puts science behind the art of communications quantifying the value created in concrete numbers.

Michael is a key driver of the PRIA Measurement & Evaluation Committee and on the APAC board for the International Association for Measurement and Evaluation of Communications, AMEC. His contribution here brings over 20 years experience in market research and evaluation to help set a best practice direction for the industry.

Michael is passionate about turning data into business value and this passion is evident in his entertaining presentation style – his natural and passionate enthusiasm catches the audience’s attention.

Dr. Jacob Groshek
Assistant Professor of Emerging Media at Boston University

groshekDr. Groshek’s research focuses on the democratic utility of communication technologies and the ways in which the structure, content and uses of online and mobile media may influence sociopolitical change. Additional research pursuits include applied econometric analyses, data mining and visualizing social media content. In that area, Dr. Groshek recently led the acquisition and installation of a cloud-based software system, the BU-TCAT, which makes possible for all BU faculty and students the ongoing collection and analysis of Twitter data.

He has over 25 peer-reviewed publications since earning his Ph.D. at Indiana University in 2008 and some of his work is featured in Journal of Communication, New Media & Society, Social Scientific Computer Review, and in volumes published by Oxford and Routledge, among others. Dr. Groshek also sits on the editorial board of Communication Yearbook and regularly reviews for more than a dozen journals. He recently completed his term as Head of the Communication Technology division of the Association for Education in Journalism and Mass Communication (AEJMC) and he has received top paper awards at the faculty and student levels from AEJMC.

Dr. Roger Grinde

Associate Professor of Management Science and Chair of Decision Sciences Deparment, Peter T. Paul College of Business and Economics, University of New Hampshire

roger grindeDr. Grinde’s research focuses on operations research, mathematical modeling; spreadsheet model auditing and control. He recently presented the proceedings at the Annual Meeting of the International Association for the Management of Technology “Is Nanotechnology a General Purpose Technology? Evidence and Implications.”

Dr. Grinde received his Doctorate degreee in Industrial Engineering and Operations Research at Pennsylvanie State University, his Master’s degree in Industrial Engineering and Operations Research, and his Bachelor’s degree in Mathematics at Carroll College.

Logistical Tips


The Measurement Summit and Meeting of The Conclave will take place at Shankhassick Farm, 51 Durham Point Road, Durham New Hampshire. Check our website for the full description.

How to get there:

There are three airports within an hour of Shankhassick Farm. Listed in order of proximity they are:

  1. Manchester-Boston Regional Airport (45 minutes)
  2. Portland International Jetport. (65 minutes)
  3. Boston Logan (75-90 minutes) you can take the C& J bus that will pick you up and bring you to Portsmouth or Dover. We can pick you up from there.

You can also take a train directly from Boston to Durham.

All major rental car companies have offices in the area

There is also a first class bus that travels daily from New York City to Portsmouth

Where to stay:

The closest hotels are:

  1. Three Chimneys Inn ( in Durham,
  1. Holiday Inn Express, Durham NH: 2 Main Street, Durham, NH 03824 (603-868-1234)

If you want to be in Portsmouth (more hip, more happening and about 10 miles away) try:

  1. The Wentworth by the Sea: 588 Wentworth Road, Newcastle, NH (603-432-7322)
  2. The Hotel Portsmouth: 40 Court Street, Portsmouth, NH
  3. Ale House Inn: 121 Bow Street, Portsmouth, NH
  4. Hilton Garden Inn: 100 Market Street, Portsmouth, NY (603-431-1499)
  5. Courtyard Marrriott: 1000 Market Street, Portsmouth, NH (603-436-2121

All major chains have hotels in the area.

Things to do in the Area

Downtown Portsmouth offers great shopping, as do the outlets nearby in Kittery, ME.

Though small, NH does boast 18 miles of coast line and a number of beaches.  Spend the day at one of NH’s beaches and hit up some of the fabulous seafood along Route 1. Tour Portsmouth Harbor and nearby Isles of Shoals with the Isles of Shoals Steamship Company If you’re interested in hiking, Mt. Major is an hour north in Alton, NH and offers beautiful views of Lake Winnipesaukee from the top.

For the kids:

The Children’s museum of New Hampshire:

Located in nearby Dover and offers many activities for kids:

Seacoast Science Center:

Located in Rye, a fun place to explore tidal pools and learn about the ecology of the NH seacoast:

Places to eat in the Area

Portsmouth, NH

  • Jumpin’ Jay’s Fish Cafe
  • Friendly Toast – eclectic decorations, good casual spot to eat
  • Flatbread Pizza Company
  • Portsmouth Brewery
  • Street (wonderful food from around the world)
  • The Kitchen
  • Surf (nicest seafood restaurant in the area and great sushi.)

Kittery, ME

  • Loco Coco’s Tacos
  • Anneke Jans

Dover, NH

  • Blue Latitudes
  • The Barn
  • Silver Moon Creperie
  • Brick House
  • La Festa Brick and Brew Pizza
  • Kelly’s Row
  • Newick’s Lobster House (where the media all go during Primary season

Durham, NH

  • Libby’s
  • Three Chimney’s Inn—Ffrost Sawyer Tavern
  • Pauly’s Pocket

Newmarket, NH

  • Riverworks
  • Lamprey River Tavern
  • Big Bean Breakfast Café (best breakfast in the area)