North American Summit on Public Relations Measurement

Since it began in 2003, the North American Summit on Public Relations Measurement has enjoyed an international reputation for being one of the world’s leading annual conferences about research, measurement and evaluation in communications and public relations.

Each year this event features a number of unique, hands-on pre-conference workshops along with a day and a half of superb program sessions focusing on how measurement is being used effectively throughout the communications industry. This measurement summit is also noted for having several superb networking events where attendees have opportunities to exchange insights with international experts.

Unlike other public relations and communications measurement events, this IPR & PRSA conference annually attracts a good cross-section of attendees not only from public relations agencies and research provider firms but also clients from the corporate and non-profit side of the communications measurement industry. Each year our attendees also include some of the nation’s more notable public relations scholars.

Through lectures, case studies and interactive discussions led by some of the world’s most noted measurement experts, the North American Summit on Public Relations Measurement annually exposes conference delegates to innovations, methodologies and best practices from some of the world’s most successful public relations measurement programs.

This exceptional blend of attendees from throughout the communications industry provides opportunities for unique learning and networking experiences for those who want a better understanding of the theory and practical applications of research, measurement and evaluation.

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For information about sponsorships

Opportunities are available for your organization to show its support for research-based knowledge and learning in the field of

measurement and evaluation.

Inquiries

Dr. Don Wright, Director, IPR PRSA Summit on Measurement and
Harold Burson Professor and Chair in Public Relations, Boston University  (+1) 617-306-4006

Jenn Moyer, Foundation Operations Manager, Institute for Public Relations  (+1) 352-392-0280