Measurement Summit

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The Measurement Summit and the Fifth Annual Conclave Meeting for Social Media Measurement is the annual gathering for the best minds and thought leaders in research and measurement, and those who want to learn from them.
IPR 2014 Measurement SummitThe Measurement Summit is presented by the Institute for Public Relations (IPR) Measurement Commission, where research practitioners and thought-leaders from client organizations, public relations agencies, research firms and academia join efforts to develop and promote standards and best practices for research and measurement.

The Conclave is a multidisciplinary group working to simplify and unify the measurement of social media.

The $400 registration fee covers both meetings along with an opening reception and a traditional New England Lobster Bake. In order to maximize networking and thought leadership, attendance is limited to 50 people.

 

Sponsors:

Location for All Events

Shankhassick Farm
51 Durham Point Road
Durham, NH 03824

Inquiries
Jenn Moyer, Foundation Operations Manager
Institute for Public Relations
(+1) 352-392-0280

Measurement Summit Session Spotlight

Anne Bentley, Vice President of Corporate Communications, PBS26cc981
“Measurement in a Mission-Driven Organization”

As Vice President of Corporate Communications at PBS, Bentley leads the nation’s largest non-commercial media organization with more than 350 member stations. In this position, she serves as the lead communications officer at PBS with responsibility for the organization’s communication strategy and positioning.

Since joining PBS in 2010, Bentley has been instrumental in enhancing the organization’s visibility in the media landscape. In addition to serving as PBS’ chief spokesperson, she oversees all aspects of the development and implementation of PBS’ corporate communication strategy, including corporate positioning and reputation management, media relations, PBS KIDS and General Audience (TV, Web, mobile) publicity, social media, employee, executive and system communications and events.

Logistical Tips

Where:

The Measurement Summit and Meeting of The Conclave will take place at Katie Paine’s Shankhassick Farm, 51 Durham Point Road, Durham New Hampshire. Check our website for the full description.

Katie’s Top 20 Things To Do Before or After the Measurement Summit.

How to get there:
There are three airports within an hour of Shankhassick Farm. Listed in order of proximity they are:

Manchester-Boston Regional Airport (45 minutes)
Portland International Jetport. (65 minutes)
Boston Logan (75-90 minutes) you can take the C& J bus that will pick you up and bring you to Portsmouth or Dover. We can pick you up from there.

You can also take a train directly from Boston to Durham. All major rental car companies have offices in the area. There is also a first class bus that travels daily from New York City to Portsmouth.

Where to stay:
The closest hotels are:

Three Chimneys Inn (threechimneysinn.com) in Durham
Holiday Inn Express, Durham NH: 2 Main Street, Durham, NH 03824 (603-868-1234)

If you want to be in Portsmouth (more hip, more happening and about 10 miles away) try:

The Wentworth by the Sea: 588 Wentworth Road, Newcastle, NH (603-432-7322)
The Hotel Portsmouth: 40 Court Street, Portsmouth, NH
Ale House Inn: 121 Bow Street, Portsmouth, NH
Hilton Garden Inn: 100 Market Street, Portsmouth, NY (603-431-1499)
Courtyard Marrriott: 1000 Market Street, Portsmouth, NH (603-436-2121)

All major chains have hotels in the area.

Things to do in the area:

Downtown Portsmouth offers great shopping, as do the outlets nearby in Kittery, ME.
Though small, NH does boast 18 miles of coast line and a number of beaches.  Spend the day at one of NH’s beaches and hit up some of the fabulous seafood along Route 1.
Tour Portsmouth Harbor and nearby Isles of Shoals with the Isles of Shoals Steamship Company If you’re interested in hiking, Mt. Major is an hour north in Alton, NH and offers beautiful views of Lake Winnipesaukee from the top.

For the kids:

The Children’s museum of New Hampshire:
Located in nearby Dover and offers many activities for kids:
www.childrens-museum.org

Seacoast Science Center:
Located in Rye, a fun place to explore tidal pools and learn about the ecology of the NH seacoast:
www.seacoastsciencecenter.org

Places to eat in the area:

Portsmouth, NH:
Jumpin’ Jay’s Fish Cafe
Friendly Toast – eclectic decorations, good casual spot to eat
Flatbread Pizza Company
Portsmouth Brewery
Street (wonderful food from around the world)
The Kitchen
Surf (nicest seafood restaurant in the area and great sushi.)

Kittery, ME:
Loco Coco’s Tacos
Anneke Jans

Dover, NH:
Blue Latitudes
The Barn
Silver Moon Creperie
Brick House
La Festa Brick and Brew Pizza
Kelly’s Row
Newick’s Lobster House (where the media all go during Primary season)

Durham, NH:
Libby’s
Three Chimney’s Inn—Ffrost Sawyer Tavern
Pauly’s Pocket

Newmarket, NH:
Riverworks
Lamprey River Tavern
Big Bean Breakfast Café (best breakfast in the area)

Accommodations

Accommodations

The location for everything is Shankhassick Farm, 51 Durham Point Road, Durham, NH 03824. Durham is accessible from the Boston and Manchester, NH, airports. Participants should make their own arrangements for travel and accommodations. The closest hotels are: Three Chimneys Inn, Durham, NH; Holiday Inn Express, Durham, NH. There also are numerous places in Portsmouth, NH.

Hotels and B&Bs close to Shankhassick Farm include:

In Durham, NH:

Three Chimneys Inn
17 Newmarket Road
Durham, NH 03824
(603) 868-7800

Holiday Inn Express
2 Main Street
Durham, NH 03824
(603) 868-1234

The Pines Guest House
47 Dover Road
Durham, NH 03824
(603) 868-3361

If you want to be in Portsmouth (about 10 miles away):

Hampton Inn
99 Durgin Lane
Portsmouth, NH 03801
(603) 431-6111

The Wentworth By the Sea
588 Wentworth Road
Newcastle, NH 03854
(603) 432-7322

Hilton Garden Inn
100 Market Street
Portsmouth, NH 03801
(603) 431-1499

Courtyard Marriott
1000 Market Street
Portsmouth, NH 03801
(603) 436-2121

Measurement Summit Speakers

Summit Speakers Include:

26cc981Anne Bentley, Vice President of Corporate Communications, PBS
“Measurement in a Mission-Driven Organization”

As Vice President of Corporate Communications at PBS, Bentley leads the nation’s largest non-commercial media organization with more than 350 member stations. In this position, she serves as the lead communications officer at PBS with responsibility for the organization’s communication strategy and positioning.

Since joining PBS in 2010, Bentley has been instrumental in enhancing the organization’s visibility in the media landscape. In addition to serving as PBS’ chief spokesperson, she oversees all aspects of the development and implementation of PBS’ corporate communication strategy, including corporate positioning and reputation management, media relations, PBS KIDS and General Audience (TV, Web, mobile) publicity, social media, employee, executive and system communications and events.

marcia_sqMarcia DiStaso, Ph.D., Director of the Social Science for Social Media Research Center, Institute for Public Relations
“Why Data Science is Sexy”

A 2012 Harvard Business Review article identified data scientist the “Sexiest Job of the 21st Century.” In fact, Business Insider listed data scientist as the sixth “best job of 2015.” In this session, Marcia DiStaso, PhD., Director of the IPR Social Science of Social Media Research Center and Associate Professor of Public Relations at Penn State, will explain what a data scientist is, why they are needed in public relations, and how to become one or what to look for in hiring a data scientist.

jeff-guaracino_sqJeff Guaracino, Executive Director, Atlantic City Alliance
“Atlantic City Alliance “DO AC” Campaign Won Big: How Measurement and Analysis Turned Around the Image of Atlantic City”

Atlantic City Alliance didn’t gamble on public relations. They used measurement and analysis in strategic DO AC campaign and turned around the image of Atlantic City.

Hear Jeff Guaracino, Executive Director, Atlantic City Alliance share ACA’s story of how creating a public relations measurement program helped increase desirable coverage for Atlantic City in the aftermath of Hurricane Sandy and casino closings.

Nicole Moreo, Senior Manager of Research Analytics, Peppercommnicole_sq