Measurement Summit

So We Have Data, Now What?

If you’re IPR 2014 Measurement Summitinterested in big data and would like to know what it can do for you, then consider this an exclusive invitation to the Measurement Summit and the 4th Annual Conclave meeting for social media measurement, October 27-29, 2014, in Durham, NH. This is the annual gathering for the best minds and thought leaders in research and measurement, and those who want to learn from them.

The $400 registration fee covers both meetings along with an opening reception and a traditional New England Lobster Bake. In order to maximize networking and thought leadership, attendance is limited to 50 people.

Session topics include:

  • What Does “Good” Data Look Like and What Can it Do?
  • What Does “Bad” Data Look Like and What Can it Do?
  • Big Data Implications for Public Relations
  • So We Have Data, Now What?

Register Online Now

IPR Measurement Commission LogoThe Measurement Summit is presented by the Institute for Public Relations (IPR) Measurement Commission, where research practitioners and thought-leaders from client organizations, public relations agencies, research firms and academia join efforts to develop and promote standards and best practices for research and measurement.

The Conclave is a multidisciplinary group working to simplify and unify the measurement of social media.

Dr. Don W. Stacks, University of Miami

Fraser Likely, Likely Communication Strategies
Likely Communication Strategies

GM Company Logo

Katie Paine, Paine Publishing
Paine Publishing Logo


CARMA, Salience Insight
Carma - Salience Stacked Logo


Location for All Events
Shankhassik Farm
51 Durham Point Road
Durham, NH 03824

Jenn Moyer, Foundation Operations Manager
Institute for Public Relations
(+1) 352-392-0280

Measurement Summit Agenda

Measurement Summit Agenda

Tentative Agenda

Monday, October 27 5:00pm – 9:00pm Welcome Cocktails

Tuesday, October 28 8:30am-9:00am Coffee and Registration

9:00am-9:30am Welcome and A Business Definition of Big Data

9:30am – 10:30am Session 1: Big Data Implications for Public Relations
Presenter: Oscar Suris; Executive Vice President, Head of Corporate Communications; Wells Fargo

10:45pm-11:45pm  Session 2: How do you Use the Standards to Implement a Best in Class Measurement Program? A Data Love Story
Presenter: Mary S. Miller, Head of Public Affairs “Center”, AbbVie

12:00pm-1:00pm Networking Lunch

1:15pm-2:15pm What Does “Good” and “Bad” Data Look Like and What Can it Do?
Presenter: Dr. Don W. Stacks, University of Miami, IPR Measurement Commission Chair, and
Katie Paine, Paine Publishing

2:30pm-3:30pm Making Sense of Consumer Data in a Digital World
Presenter: Chuck Hemann, Executive Director of Analytics, Golin

3:45pm-5:00pm So We Have Data, Now What?

6:00pm-10:00pm New England Lobster Bake

Wednesday, October 29 9:00am-5:00pm Fourth Meeting of The Conclave

This schedule is subject to change



The location for everything is Shankhassick Farm, 51 Durham Point Road, Durham, NH 03824. Durham is accessible from the Boston and Manchester, NH, airports. Participants should make their own arrangements for travel and accommodations. The closest hotels are: Three Chimneys Inn, Durham, NH; Holiday Inn Express, Durham, NH. There also are numerous places in Portsmouth, NH.

Hotels and B&Bs close to Shankhassik Farm include:

In Durham, NH:

Three Chimneys Inn
17 Newmarket Road
Durham, NH 03824
(603) 868-7800

Holiday Inn Express
2 Main Street
Durham, NH 03824
(603) 868-1234

The Pines Guest House
47 Dover Road
Durham, NH 03824
(603) 868-3361

If you want to be in Portsmouth (about 10 miles away):

Hampton Inn
99 Durgin Lane
Portsmouth, NH 03801
(603) 431-6111

The Wentworth By the Sea
588 Wentworth Road
Newcastle, NH 03854
(603) 432-7322

Hilton Garden Inn
100 Market Street
Portsmouth, NH 03801
(603) 431-1499

Courtyard Marriott
1000 Market Street
Portsmouth, NH 03801
(603) 436-2121