Measurement Summit 3.0
Priorities of Public Relations Measurement for 2015
What are the Roles of PR Analytics and PR Education in the Emerging Big Data, Integrated Marketing Ecosystem?
On October 3-4, 2012 the Measurement Commission (MC) of the Institute for Public Relations will convene its Summit 3.0 — a series of discussions to explore how PR professionals are facing the new challenges of analytics, reconfigured media, and shifting patterns of customer relationships and policy development. Public relations professionals are re-defining the value of their perspective and competencies in the environment in which digital content distribution and big data analytic technologies are the settled norms.
The MC is looking to the future. We will meet in October, with a select number of guests, to consider an agenda for the next five years.
The Measurement Commission and its members individually have been leading participants in supporting public relations best practices. The MC has been an effective supporter for the definition and adoption of PR research standards, social media research standards, and ethical PR research. The MC has been an active participant in industry coalitions defining the business case for PR, discrediting the use of AVEs, and promoting adoption of the Barcelona Principles.
Effective, strategic, and ethical public relations requires, more than ever, confident and actionable insights. The MC will continue to explore how the unique composition of the MC – corporations, non-profits, agencies, research firms, and academics – can foster a vigorous, rewarding practice and nurture the next generation of PR professionals.
Join the discussion at Shankhassick Farm, where the measurement summits began.
Jenn Moyer, Foundation Operations Manager, Institute for Public Relations (+1) 352-392-0280