IPR Webinars

Information about our April webinar coming soon!

Previous IPR Webinars

How FTC Regulation of Native Advertising Impacts PR Practice | March 30, 2017

Millennial Communication Professionals in the Workplace | February 15, 2017

Download Presentation Slides (PDF): Millennial Communication Professionals in the Workplace
Download the full video of the webinar here.

Featuring: Bruce Berger, Ph.D., Professor Emeritus, University of Alabama, and Juan Meng, Ph.D., Director of UGA ADPR China Program and Associate Professor at the University of Georgia

This webinar discussed the differences between millennial communication professionals and their managers in perceptions about millennials’ workplace value, attributes, engagement, leadership capabilities, and recruiting and retention drivers. A five-step talent management ecosystem that organizations can use to attract, engage, develop, retain and gain top millennial talent will also be discussed. Co-sponsored by The Plank Center for Leadership in Public Relations.

Speaker Biographies:

Bruce BergerBruce K. Berger, Ph.D., APR, is Professor Emeritus of Advertising & Public Relations in the College of Communication and Information Sciences at the University of Alabama. In addition to being the Founding Director of The Plank Center for Leadership in Public Relations, he serves as its Research Director. Before entering academia, Bruce was a PR professional and executive for 20 years. Bruce is a Trustee of the Institute for Public Relations and received its Pathfinder Award for career contributions to scholarly public relations research in 2012.


Juan Meng, Ph.D., Director of UGA ADPR China Program and Associate Professor in Public Relations at the University of Georgia. Dr. Meng’s current research focuses on leadership in public relations, talent management and leadership development. Dr. Meng has received more than $190,000 in funding grants to support her research in the past six years. She has published her research in leading scholarly journals and books in public relations and communication management. Meng is a Plank Scholar at the Plank Center for Leadership in Public Relations. She is the co-editor of the scholarly book based on a funded global public relations leadership research project, Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management.

“How Social Media Influences Decision-Making” | February 1, 2017

Download Presentation Slides: How Social Media Influences Decision Making (PDF)

Download the full video of the webinar here.

This webinar discussed the results of a survey with consumers in the travel, financial, healthcare, and retail industries to identify how influential social media really is in decision-making. Specifically, we will address generational differences in the influence of social media. We also will discuss who and what tools are influential in each of the industries. This webinar is a must for anyone in the travel, financial, healthcare, and retail industries or anyone who wants to learn more about the influential role of social media.

Speaker Biography: Dr. Marcia DiStaso
Marcia DiStaso, Ph.D., APR, is an Associate Professor of Public Relations at Pennsylvania State University, the Director of IPR’s Digital Media Research Center and an IPR trustee. With a background in financial services and over 13 years of teaching experience, her research focuses on exploring and informing the strategic role of social media. She has won multiple industry awards including a Silver Anvil and MarCom Awards. Plus, she was recognized as the 2016 PRSA Outstanding Educator.

“Moving a Workforce to Action: Sparking Change Through Strategic Communication” | September 29, 2016

Featuring Pat Stortz, Vice President, Corporate Communication at AT&T
September 29, 2016 1 p.m. EDT

ps1686 As the head of Employee Communications at AT&T, Pat Stortz will share experiences from her team’s journey toward world-class internal communications. Learn how the team challenged the status quo, found and told stories like never before, brought social best practices inside the company; and used a multimedia approach for all communications. All of this has helped to ignite change and activate employees to be part of AT&T’s strategic business transformation.

Speaker Biography: Patricia Stortz

Stortz leads a core team of 40 professionals responsible for engaging 280,000-plus employees worldwide with the company’s corporate and business unit strategies, programs and policies.

During her tenure, Pat transformed the EC team into an internal “newsroom” for AT&T, one that delivers breaking news, executive perspectives and stories about the extraordinary employees who work every day to advance the company’s mission to “connect people to their world, everywhere they live, work and play – and do it better than anyone else.” AT&T’s employee communications team has been recognized for its innovative campaigns, social engagement program and award-winning weekly newscasts.

Prior to her current role, Pat was the Public Relations lead for AT&T’s Business Solutions unit, which delivers services and solutions to 3.5 million business customers in the United States and globally. For more than a decade, Pat led PR teams in the United States, Canada, EMEA (Europe, Middle East and Africa), Asia-Pacific (including Japan) and the Caribbean and Latin America regions, executing strategic B2B communications campaigns targeted to specific customer segments and regions. She is a 33-year veteran of AT&T.

“From Content to Context: Reshaping Employee Engagement” | August 31, 2016

Download the full video of the webinar here.

Final Org Clarity Webinar Invite

Download the full video of the webinar here.