Featuring Dr. Marcia DiStaso, Associate Professor, Pennsylvania State University and Director, IPR’s Digital Media Research Center
February 1, 2017 at 2 p.m. EDT
This webinar will discuss the results of a survey with consumers in the travel, financial, healthcare, and retail industries to identify how influential social media really is in decision-making. Specifically, we will address generational differences in the influence of social media. We also will discuss who and what tools are influential in each of the industries. This webinar is a must for anyone in the travel, financial, healthcare, and retail industries or anyone who wants to learn more about the influential role of social media.
Speaker Biography: Dr. Marcia DiStaso
Marcia DiStaso, Ph.D., APR, is an Associate Professor of Public Relations at Pennsylvania State University, the Director of IPR’s Digital Media Research Center and an IPR trustee. With a background in financial services and over 13 years of teaching experience, her research focuses on exploring and informing the strategic role of social media. She has won multiple industry awards including a Silver Anvil and MarCom Awards. Plus, she was recognized as the 2016 PRSA Outstanding Educator.