IPR Webinar: “How Social Media Influences Decision-Making”

Featuring Dr. Marcia DiStaso, Associate Professor, Pennsylvania State University and Director, IPR’s Digital Media Research Center

February 1, 2017 at  2 p.m. EDT
Register here

This webinar will discuss the results of a survey with consumers in the travel, financial, healthcare, and retail industries to identify how influential social media really is in decision-making. Specifically, we will address generational differences in the influence of social media. We also will discuss who and what tools are influential in each of the industries. This webinar is a must for anyone in the travel, financial, healthcare, and retail industries or anyone who wants to learn more about the influential role of social media.

Speaker Biography: Dr. Marcia DiStaso
Marcia DiStaso, Ph.D., APR, is an Associate Professor of Public Relations at Pennsylvania State University, the Director of IPR’s Digital Media Research Center and an IPR trustee. With a background in financial services and over 13 years of teaching experience, her research focuses on exploring and informing the strategic role of social media. She has won multiple industry awards including a Silver Anvil and MarCom Awards. Plus, she was recognized as the 2016 PRSA Outstanding Educator.

Previous IPR Webinars

“Moving a Workforce to Action: Sparking Change Through Strategic Communication” | September 29, 2016

Featuring Pat Stortz, Vice President, Corporate Communication at AT&T
September 29, 2016 1 p.m. EDT

ps1686 As the head of Employee Communications at AT&T, Pat Stortz will share experiences from her team’s journey toward world-class internal communications. Learn how the team challenged the status quo, found and told stories like never before, brought social best practices inside the company; and used a multimedia approach for all communications. All of this has helped to ignite change and activate employees to be part of AT&T’s strategic business transformation.

Speaker Biography: Patricia Stortz

Stortz leads a core team of 40 professionals responsible for engaging 280,000-plus employees worldwide with the company’s corporate and business unit strategies, programs and policies.

During her tenure, Pat transformed the EC team into an internal “newsroom” for AT&T, one that delivers breaking news, executive perspectives and stories about the extraordinary employees who work every day to advance the company’s mission to “connect people to their world, everywhere they live, work and play – and do it better than anyone else.” AT&T’s employee communications team has been recognized for its innovative campaigns, social engagement program and award-winning weekly newscasts.

Prior to her current role, Pat was the Public Relations lead for AT&T’s Business Solutions unit, which delivers services and solutions to 3.5 million business customers in the United States and globally. For more than a decade, Pat led PR teams in the United States, Canada, EMEA (Europe, Middle East and Africa), Asia-Pacific (including Japan) and the Caribbean and Latin America regions, executing strategic B2B communications campaigns targeted to specific customer segments and regions. She is a 33-year veteran of AT&T.

“From Content to Context: Reshaping Employee Engagement” | August 31, 2016

Download the full video of the webinar here.

Final Org Clarity Webinar Invite

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